Responsibilities

• Develop and execute Amazon marketing strategies that strengthen brand visibility, product discovery, and conversion.
• Translate broader brand and product marketing strategies into compelling Amazon experiences.
• Identify opportunities across content, search, advertising, and merchandising to improve business performance.
• Monitor competitors and Amazon trends to identify opportunities to differentiate Joie.
• Own the strategy and ongoing optimization of Amazon Product Detail Pages (PDPs).
• Develop and manage A+ Content, product images, infographics, video, copy, and other Amazon creative.
• Establish a high standard for Amazon content that clearly communicates product benefits and creates confidence for the consumer.
• Partner with Creative, Product Marketing, Product Management, E-commerce, and Compliance to develop and launch content.
• Use customer reviews, questions, search behavior, and performance data to identify content opportunities.
• Partner with Amazon advertising agencies to develop and optimize PPC and sponsored advertising campaigns.

Requirements

• Three (3) to five (5) years of professional marketing experience, with significant experience managing Amazon.
• Hands-on experience with Amazon marketing, Amazon Seller Central, PDP optimization, A+ Content, and Amazon advertising.
• Strong understanding of Amazon PPC, sponsored advertising, keywords, campaign strategy, and advertising performance.
• Experience developing or managing Amazon creative and content, including product imagery, video, copy, and A+ Content.
• Experience working with consumer packaged goods (CPG), consumer products, retail, or a similar product-driven industry strongly preferred.
• Strong understanding of the customer journey and how content, merchandising, search, and advertising work together to drive conversion.
• Experience working with external agencies and the ability to evaluate agency strategy, performance, and recommendations.
• Strong analytical and problem-solving skills with the ability to turn Amazon performance data into marketing actions.
• Bachelor's degree in Marketing, Business, E-commerce, or a related field preferred.
• Marketing-first mindset: You understand how brand, content, advertising, and e-commerce work together.

Benefits

• We prioritize designing products with families in mind. Our commitment to family extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development. We offer superior health and welfare benefits, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design, a 401(k) with a 6% Employer Match, Vision and Mental Health Benefits.