Responsibilities

• Own and operate advertising portfolios across key marketplaces, executing strategy and establishing systems to hit KPI’s consistently.
• Maximize first order acquisition for the brands in marketplaces while hitting their revenue and ROI targets.
• Analyze and understand the unique e-commerce and consumer behavior trends to tailor strategies for each marketplace. Build and continue to adjust customer avatars for advertising targeting cross-functionally with the help of Brand Managers.
• Define and track advertising relevancy metrics to assess performance and identify areas for optimization.
• Maintain strong optimization routine and structure utilizing Scale Insights and other relevant tools to hit weekly and monthly TACOS, ACOS, and PPC revenue targets.
• Manage global advertising budget, ensuring efficient allocation to maximize ROI while maintaining budget discipline.
• Ensure that the revenue and acquisition targets are met by brand.
• Run historical reports and create analysis for Amazon, Walmart, and TikTok Shop sales and advertising spend.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in digital, business, marketing, or finance (with a bias to analysis) preferred.
• 5+ years of experience of the Amazon.com seller platform or digital advertising experience.
• Experience navigating and using PPC softwares; preferably Scale Insights or similar.
• Experience with analytics and running reports that are shared with key stakeholders.
• Experience with planning, budgeting, and executing advertising strategy for product launches.
• Strong understanding of Marketplace Advertising platforms including Amazon, Walmart, and TikTok Shop.
• Experience with Amazon DSP and OTT is preferred.
• Advanced Excel Skills – create formulas, pivot tables, charts, and graphs.
• Advanced PPC/Advertising Software: Be able to maneuver and manipulate campaigns and get granular to the keyword level of bid adjustments and reporting.
• Familiarity with Scale Insights or similar is preferred.