Responsibilities

• Marketing Strategy, Brand & Public Relations Leadership: Establish and lead the integrated marketing, brand, and public relations strategy for Northern Quest Resort & Casino to drive visitation, gaming revenue, and resort utilization.
• Ensure consistent brand positioning and messaging across all marketing channels, public relations initiatives, and guest communications.
• Direct public relations strategy, media engagement, and reputation management to strengthen brand visibility and maintain positive community and industry relationships.
• Evaluate market trends, guest insights, and competitive activity to identify strategic opportunities that enhance market share and brand relevance.
• Lead enterprise reputation management and coordinate public relations response strategies for media inquiries, crisis communications, and issues that may impact the Northern Quest brand.
• Property Marketing Integration: Partner with gaming and resort leadership to align marketing initiatives with operational priorities, including casino gaming, hotel, food and beverage, spa, retail, and entertainment offerings.
• Lead marketing strategies that increase guest visitation, rated play, resort occupancy, and cross-property guest engagement.
• Coordinate marketing support for property events, promotions, and entertainment programming to drive visitation and regional awareness.
• Collaborate with loyalty marketing, player development, and database marketing teams to ensure marketing strategies support guest loyalty programs and reinvestment strategies.
• Advertising, Digital & Media Strategy: Oversee the development and execution of advertising and marketing campaigns across digital, broadcast, print, social media, and emerging platforms.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, Hospitality Management, or related field.
• Master’s degree in Business Administration (MBA) or related discipline preferred.
• Seven (7) years of progressive leadership experience in marketing, preferably within the gaming, hospitality, entertainment, or resort industry.
• Five (5) years of management experience leading marketing teams or related functional areas.
• Demonstrated experience managing integrated marketing campaigns, advertising strategies, and brand development initiatives.
• Experience overseeing marketing budgets, vendor relationships, and agency partnerships.
• Experience working in a Tribal gaming environment or highly regulated industry preferred.
• Strong strategic marketing leadership with the ability to translate business objectives into measurable marketing initiatives.
• Demonstrated ability to manage complex marketing programs across multiple communication channels and customer segments.
• Advanced understanding of marketing analytics, campaign measurement, and return-on-investment evaluation.