Responsibilities

• Lead digital strategy across Black Bear’s theatrical slate, developing bespoke approaches based on each film’s audience, positioning, creative voice, and release strategy.
• Develop integrated campaign plans spanning social, creators, content, partnerships, activations, community, and paid amplification.
• Identify the platforms, communities, creators, cultural conversations, and behaviors most relevant to each title.
• Partner with Creative Advertising, Media, Publicity, and Research to ensure digital is integrated across the broader campaign.
• Establish campaign KPIs and continually evaluate performance and opportunities for optimization.
• Oversee title-specific social strategy, voice, content, editorial planning, and community engagement across major and emerging platforms.
• Develop platform-native creative that feels culturally relevant while remaining true to each film’s positioning.
• Lead original content development and production, including talent shoots, EPKs, social capture, junket content, and other campaign-specific content.
• Develop talent concepts and formats that go beyond traditional promotional content and feel native to digital platforms.
• Identify real-time opportunities around talent, fandom, cultural moments, audience reactions, and emerging trends.

Requirements

• 8+ years of experience in digital, social, or entertainment marketing, with meaningful experience leading theatrical film or entertainment campaigns.
• Deep understanding of social platforms, creator ecosystems, online communities, internet culture, and evolving audience behavior.
• Proven ability to translate campaign positioning and audience insights into compelling digital strategy and creative.
• Experience producing talent shoots, social content, EPKs, digital activations, and creator programs.
• Strong understanding of paid and organic social and how they work together within an integrated campaign.
• Strong creative judgment and ability to interpret performance data and translate insights into action.
• Excellent leadership, communication, production, and cross-functional collaboration skills.
• Ability to manage multiple campaigns and priorities in a fast-moving environment.
• Genuine passion for film, entertainment, and finding new ways to connect audiences with stories.

Preferred

• The right candidate understands that there is no single formula for marketing a film digitally. Every title requires its own voice, audience, strategy, content, and way into culture. They should be creatively ambitious, culturally curious, rigorous about what is working, and excited to continually rethink what a theatrical digital campaign can be.