Digital Marketing Specialist

Peoria, IL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own and execute OSF HealthCare digital media programs, coordinating campaigns, email, social, paid media, and platform performance to drive brand awareness and traffic.

  • Manages digital campaigns and paid media
  • Collaborates with internal teams and vendors to ensure timely delivery

Job Description

Responsibilities

  • The Digital Marketing Specialist implements OSF HealthCare digital media strategy - developing brand awareness, generating inbound traffic and growing digital transactions. This individual will be accountable for digital campaign coordination, email marketing execution, social property management, paid media transactions and digital platform performance.

Requirements

  • Bachelor’s Degree in marketing, digital marketing, business, related field
  • 3 years of experience in digital media.
  • Experience planning and creating social media content and use of content management systems, specifically in the web, SEO, social media, content, paid media spaces.
  • Strong writing skills. Familiarity with social media management platforms (ex: HootSuite).
  • Understanding of marketing automation tools.
  • Proficient with Microsoft Word, Excel, PowerPoint.
  • Balance of strategic vision and tactical execution.
  • Ability to multi-task in a fast-paced, deadline-driven environment.
  • Savvy communication skills with internal teams, clients and outside partners/vendors.
  • Reliable, professional, assertive, extremely organized with keen attention to detail.

Preferred

  • 3 years of experience in healthcare digital media.
  • Experience using digital analytics and reporting tools.

Benefits

  • Total Rewards OSF HealthCare is dedicated to provide Mission Partners with a comprehensive and market-competitive total rewards package that includes benefits, compensation, recognition and well-being offerings that focus on the whole person and engage with their current stage of life and career. Click here to learn more about benefits and the total rewards at OSF.
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OSF HealthCare

OSF HealthCare is an integrated health system founded by The Sisters of the Third Order of St. Francis. Headquartered in Peoria, Illinois, OSF HealthCare has 17 hospitals – 11 acute care, five critical access and one continuing care – with 2,305 licensed beds throughout Illinois and Michigan.OSF employs more than 26,000 Mission Partners across 171 locations; has two colleges of nursing; operates OSF Home Care Services, an extensive network of home health and hospice services; owns Pointcore, Inc., comprised of health care-related businesses; OSF HealthCare Foundation, the philanthropic arm for the organization; and OSF Ventures, which provides investment capital for promising health care innovation startups. In 2020, OSF OnCall was established as a digital health operating unit and includes a hospital-at-home program. OSF OnCall delivers care and services when, where and how patients prefer to receive them. OSF HealthCare has been recognized by Fortune as one of the most innovative companies in the country.OSF consistently earns recognition for showing dedication to the well-being of its Mission Partners:•America’s Best-in-State Employers | Forbes Magazine | 2018-2025•150 Top Places to Work in Healthcare | Becker’s Healthcare | 2019, 2022-2025•Best Employers for Women | Forbes Magazine | 2020OSF HealthCare is an Equal Opportunity Employer (EOE).

Peoria, Illinois, USA
12K employees (156 in marketing)

Funding

Total Funding
$1.5M
Last Raise
$1.5M
Grant, 8 months ago

Funding History

  • Jul 2025
    Grant • $1.5M

Traffic Signals

Monthly Visitors
816.8K
Monthly Google Ads Budget
$292.1K
Traffic Source Mix
Search
53.2%
Direct
40.4%
Referral
4.9%
Social
0.9%
Paid
0.4%

Headcount Trend

Current headcount: ~12.1K

Recent News

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Digital Marketing Specialist

OSF HealthCare · Peoria, IL · On-site