Responsibilities

• Collect, organize, and maintain Excel-based performance trackers and reports to support campaign analysis and decision-making across both brands
• Pull and format ad performance data from Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager on a regular cadence
• Support reporting and data organization within Triple Whale to assist with performance analysis and attribution
• Support revenue forecasting by assisting with data collection, organizing channel performance inputs, and maintaining the accuracy of the information that informs commercial decisions across DTC and wholesale.
• Assist with day-to-day paid media campaign tasks including asset coordination, scheduling, and trafficking across AFFORM and BagWorksNY
• Help ensure creative assets are organized and ready ahead of campaign launches
• Monitor basic campaign pacing and flag anything unusual to the team
• Assist with updates to Shopify product listings, promotional setups, and on-site content
• Support email marketing campaign setup, scheduling, and list organization
• Help track key eCommerce metrics and surface trends to the team

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; recent graduates are encouraged to apply
• Strong Excel proficiency is required; you should be comfortable building trackers, organizing data, and formatting information clearly
• Tech-savvy and quick to learn new tools and platforms
• Detail-oriented and highly organized, with a strong sense of ownership
• Clear written and verbal communicator who works well across teams
• Comfortable in a fast-paced, evolving environment where no two days look exactly the same

Preferred

• Previous internship experience in marketing, advertising, eCommerce, or a related field is preferred
• Exposure to paid media platforms including Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager through coursework, an internship, or independent work is a plus
• Familiarity with Shopify, even at a basic or internship level, is helpful
• Basic familiarity with email marketing platforms such as Klaviyo or similar is a plus
• Exposure to Triple Whale, Northbeam, or similar attribution tools is a bonus and something we are happy to train the right person on
• A foundational understanding of performance marketing concepts such as ROAS, CTR, and conversion rate signals the right curiosity for this role, even if gained through coursework or self-directed learning
• Exposure to inventory planning tools such as Inventory Planner by Sage or NetSuite Demand Planning is a plus
• Familiarity with SEO and AEO concepts is a plus; experience with tools like Profound is a bonus

Benefits

• We offer a comprehensive benefits package, including employer-sponsored medical coverage with a minimal employee contribution, PTO and Sick Leave, and additional perks aligned with company policies.