Marketing/Community Liaison

Responsibilities

• Develop and maintain strong, ongoing relationships with administrators, social workers, directors of nursing, case managers, and other referral sources within long-term care and senior-living communities.
• Schedule and conduct on-site visits, presentations, and educational sessions on behavioral health offerings and their benefits for elderly residents.
• Serve as the point of contact for partner facilities, ensuring positive communication and prompt follow-up to maintain trust and satisfaction.
• Implement outreach strategies to increase brand visibility and generate new client referrals.
• Identify new partnership opportunities and expand the referral network within assigned territories.
• Represent the organization at community events, health fairs, professional networking groups, and industry conferences.
• Provide informational materials and training to facility staff on behavioral health services, Medicare/insurance processes, and appropriate referral procedures.
• Promote awareness of mental health challenges common among elderly populations, including depression, anxiety, cognitive decline, and adjustment disorders.
• Work closely with internal clinical and administrative teams to ensure referred clients are scheduled promptly and services are delivered smoothly.
• Track referral activity, outreach efforts, and pipeline updates using CRM systems or internal reporting tools.

Requirements

• Strong interpersonal, communication, and presentation skills.
• Ability to build trust and maintain long-term professional relationships.
• Valid driver’s license and ability to travel to multiple facilities.

Preferred

• Experience in healthcare marketing, community outreach, business development, or related field.
• Knowledge of long-term care environments (SNFs, ALFs, rehabilitation centers, etc.).
• Experience specifically in behavioral health or geriatric care.
• Existing relationships with nursing homes or senior-living providers.
• Background in social work, psychology, healthcare management, or related fields.
• An Associate or Bachelor degree in a healthcare related field.