Marketing Writer

Indianapolis, IN (On-site)

Salary Not AvailableMid Level2+ years expHourly

Posted 3 months ago

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Job Summary

Drive high-quality content creation for a library communications team: write and edit branded materials, ensure accuracy, and maintain brand voice across channels.

  • Must-have: 2+ years of writing experience with a strong, varied portfolio.
  • Must-have: Familiarity with SEO basics and digital marketing concepts.
  • Standout: Strong interviewing skills and content management systems experience.

Job Description

Responsibilities

  • Write and edit engaging branded content including but not limited to website, internal and external newsletters, social media content, speeches, executive and staff talking points, advertising copy, opinion pieces/letters to the editor, media releases, and other internal communications.
  • Serve as a proofreader and fact-checker for all projects, checking for brand style, proper tone, clarity, accessibility, and grammar.
  • Optimize content for readability, SEO, and user experience.
  • Collaborate with cross-functional teams to align messaging and tone.
  • Conduct research and interviews with staff, library users, and others to support factual, well-informed writing.
  • Maintain our brand voice across all written touchpoints, customizing by audience.
  • Able to maintain confidentiality in administrative matters.
  • Support other content needs as they arise and other duties as assigned.

Requirements

  • Have 2+ years of writing experience (in-house, agency, freelance, or equivalent).
  • Have a strong portfolio that shows adaptability across platforms and styles, while being branded and consistent.
  • Have excellent grammar, editing, and proofreading skills.
  • Have an ability to write in different tones and voices depending on audience and platform.
  • Have familiarity with SEO basics and digital marketing concepts.
  • Have excellent interviewing skills in order to draft content.
  • Have an ability to demonstrate time management of multiple projects and meeting deadlines.
  • Have an ability to cope with daily job-related stress.
  • Have experience with content management systems.

Preferred

  • PowerPoint knowledge
  • design tools (e.g., Canva) familiarity
  • photography knowledge (nice to have)