Marketing Transformation Lead

Responsibilities

• Serve as end-to-end owner of the marketing process across channels, reducing time to insight and time to market.
• Own the marketing stack and funnel data pipeline, from ad platforms and tag management through forms, CRM and registration (GA4, GTM, conversion APIs, UTMs, HubSpot).
• Ensure every lead traces from source, campaign and creative to registration.
• Feed offline/CRM conversions to ad platforms to optimize for registrations.
• Define the future-state marketing experience, maintain the funnel map and align stakeholders on how it evolves.
• Monitor the pipeline and fix broken tags, dropped fields and routing errors before they reach reporting.
• Own form-to-CRM workflows (field mapping, lead routing, nurture triggers); set clear acceptance criteria for IT or build it directly.
• Run website experimentation as an always-on program.
• Develop and prioritize hypotheses from analytics, research and performance data.
• Launch, measure and scale winning tests, tied to lead quality and registrations, not just clicks.

Requirements

• Bachelor’s degree in Marketing, Business, IS or related field (or equivalent).
• 5+ years in digital, growth or performance marketing, or marketing ops.
• Hands-on ownership of an ad-to-CRM data pipeline (tagging, conversion tracking, UTMs, offline conversions).
• Track record running an always-on website testing program.
• Paid media agency management with budget and performance accountability.
• Cross-functional delivery with Product and IT, including requirements and QA.
• Everyday use of AI tools to build (e.g., Claude Code, Cursor, n8n).
• Working knowledge of GA4, GTM, UTM governance and HubSpot or similar CRM.
• Comfortable with ambiguity; you frame problems and ship.
• Clear writer who can explain technical issues to vendors, developers and VPs.

Preferred

• HTML/CSS/JS, SQL or Python, or platform API experience (Meta, Google, HubSpot).
• CMS experience (WordPress, Sitecore, HubSpot).
• Testing and behavior tools (VWO, Optimizely, Clarity, Hotjar).
• Background in high-consideration purchases (e.g., education).
• An AI workflow or automation you personally shipped and maintained, plus one quantified result.

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment