Job Purpose & Position Overview: 

The Marketing Technology Specialist position is a full-time position that focuses on increasing the visibility of the Winnebago Comprehensive Healthcare System (WCHS) to the public. This position's primary responsibilities are centered around identifying, building, and executing campaigns and tactics. This position will be a full-time hybrid position with remote work flexibility on an as-needed/approved basis.  

Specific Job Duties/Responsibilities: 

• Lead organic and paid social media efforts to grow our engagement while supporting our campaigns and strategic goals.  
• Identify needs and recommend communication opportunities to create simple, accurate, and impactful messaging.
• Collaborate and activate team members to execute strategic website, campaigns, public relations, and digital efforts. 
• Act as the secondary support of the Communications Manager with executive and organizational planning, reporting, and crisis communication efforts.
• Develop, manage, and execute communications plans for the organization across all electronic health record platforms to reach audiences within budget requirements according to strategic goals.
• Analyze performance data of all efforts to provide insights and recommendations to guide strategy and communication for the organization.
• Support our team and graphic designer in leading brand management efforts, creating graphics and videos to help advance the consistent perception of WCHS to our internal and external audiences.

Team Responsibilities

• Act as brand liaison to the organization to ensure consistent brand voice, vision, and aesthetics are achieved; develop and promote branding initiatives consistent with organizational mission, vision, and values.
• Manage and advocate for brand standards both within the organization and externally.
• Work with a team to develop and maintain website and social media strategies to support the organization across efforts.
• Work with a team to manage social media communications to grow followers, create engagement, and drive traffic from all social channels.  
• Work with a team to drive traffic to, assist, and cover all organizational events.  
• Assist with all team, departmental, and organizational strategies as needed.  

Required Qualifications/Skills: 

• Bachelor’s degree (Public Relations, Communication, Marketing, Business, Technology) and 5-10 years of marketing, technology, or sales experience.  
• Experience with building communication flow tools
• Healthcare experience or experience using Meditech, Atera (Patient Connect), Care Compass, Mhealth patient portals preferred
• Excellent verbal and written communication skills (ability to develop content for SEO is preferred.)
• Experience working both independently and as a team, managing and balancing workload and priorities, and then receiving and providing constructive feedback and edits.  
• Flexible, willing to learn, and desire to improve
• Trustworthy with integrity, WCHS reserves the right to require full-time in-person at any point.  

Physical Requirements:    

• Normal to light office work which includes the ability to lift up to 10 lbs.  
• Regularly required to walk, stand, and sit for extended periods of time and use hands to operate computer keyboard, phone, and various office equipment.  
• While performing daily duties, the employee is regularly required to talk and hear.   

Cognitive Requirements:   

• Above average social interaction skills  
• Reasoning and analytic skills  
• Works with minimal supervision   

Language Requirements:    

• Possess the ability to read, write, and speak the English language fluently.  
• Ability to professionally and effectively express oneself verbally and in writing.   

Certificates, Licenses & Registrations: 

• All applicants will comply with 45 CFR 1301, Subpart D, Section 1301.31, C and D, which require all prospective employees to sign a declaration prior to employment regarding all arrests and convictions of child abuse or violent felonies and to comply with PL 101-630 and PL 101-637 regarding criminal records check. 

Please note the position description duties, responsibilities, and activities may change at any time with or without notice. 

WCHS is an equal opportunity employer.

All applicants must comply with 45 CFR 1301, Subpart D, Section 1301.31 C and D, which require all prospective employees to sign a declaration prior to employment regarding all arrests and convictions of child abuse or violent felonies and comply with PL 101-630 and PL 101-637 regarding criminal records check. As provided by Federal Law, all qualified Native American and Veteran applicants shall receive preference over Non-Native American applicants. In the absence of qualified Native American applicants, consideration will be given to all other applicants without regard to race, color, religion, gender, gender orientation/identity, national origin, age, marital status, veteran status, genetic information, disability or any other reason prohibited by law in provision of employment opportunities and benefits. WCHS participates in E-Verify.