Responsibilities - Own Tag management end-to-end — including implementation of third-party tracking scripts, pixel deployments for new channel launches - Administer and maintain Adobe Analytics — including variable configuration, report suite management, user access and permissions, event tracking setup, and day-to-day data validation - Manage platform administration across core MarTech tools, including Salesforce Marketing Cloud, Optimizely, and Osano — covering user access, environment health, and operational support - Ensure proper implementation and maintenance of the consent management platform (Osano), including monitoring new cookies, assisting with classification workflows, and supporting compliance updates - Coordinate MarTech release management — supporting QA, deployment scheduling, and release documentation across platforms - Provide technical support for email and SMS platforms (Salesforce Marketing Cloud, Responsys), ensuring data extensions, automations, and integrations function properly - Own operational documentation and training materials for MarTech platforms, supporting knowledge transfer and standardized processes across the team