Responsibilities

• Collaborate with stakeholders across the Digital Marketing and eBusiness team to restructure end‑to‑end workflows , reducing manual effort and reliance on coordination‑based execution.
• Translate business goals and operational needs into system‑driven execution models , including autonomous and human‑in‑the‑loop designs.
• Own the full lifecycle of automated workflows, including creation, iteration, performance measurement, and retirement.
• Build and configure solutions, agents, and platform automations using existing IT‑approved tools and systems .
• Act as the orchestration layer across marketing platforms by connecting data, actions, and decision logic to minimize manual handoffs.
• Provide operational stewardship for critical platform connections, tagging frameworks, and measurement touchpoints that automation and agent‑driven workflows depend on.
• Ensure automations are resilient, observable, and aligned with marketing objectives rather than one‑off task execution.
• Provide connective enablement across core marketing platforms and integrations, ensuring the foundational systems between major initiatives remain reliable, governed, and aligned with automation-driven execution.
• Partner closely with existing digital marketing data, analytics, IT, and platform experts to clarify ownership boundaries, handoffs, and escalation paths, without duplicating analytics, reporting, or insight-generation responsibilities.
• Serve as the coordination point for cross-platform integration health, tagging governance, and measurement continuity, particularly where responsibilities span multiple teams or tools.