Responsibilities

• The primary responsibility of this position is the continual monitoring, evaluation and optimization of the marketing technology stack. This entails regular review of technologies with product owners and the usage of those technologies.
• A ct as a bridge between marketing stakeholders and the technical teams, ensuring both sides are aligned on project goals and requirements.
• G ather input from marketers about needs and integrations, then translate those requirements into actionable tasks.
• Champion Data-Driven Decision Making: Establish clear success metrics tied to business impact. Use data, experimentation, and customer insights to guide product strategy and measure progress.
• Roadmap Ownership: Define the technical roadmap and backlog for tools.
• Vendor Management: Evaluate third-party software, lead "build vs. buy" decisions, and manage vendor relationships and costs.
• Coordinate with procurement, security, and legal to procure new tools and renew existing platforms.
• Cross-Functional Alignment: Translate business needs from Marketing into technical user stories.
• Determines how well the department can support its use, defines a high-level understanding of its lifecycle (product implementation, maintenance, and retirement), and a check for potential alternatives.
• Responsible for assessing the feasibility of significant functionality changes and requests from stakeholders to existing systems that are managed or shared by the Marketing Website Team.

Requirements

• BA/BS in a related field
• 3+ years of experience in Martech or product management related roles
• Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.
• Skills in computer-based projects, resource management systems, and project management tools
• Experience with Martech tools like Content Management Systems, tag management, Customer Data Platforms, Automation Saas, and emerging AI
• Strong analytical skills required, including a thorough understanding of how to interpret customer business needs
• Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, including executives, managers, etc.

Preferred

• May have broad knowledge of product management.
• Experience with Adobe, Atlassian, and common Marketing products
• Experience with Adobe Experience Cloud Products
• History of working with Procurement, Security, and Legal teams
• Formal training, certification, or experience with the Agile Scrum project management methodology.

Benefits

• This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.