Responsibilities

• The Marketing Technology Manager is responsible for the ongoing administration of various marketing technology platforms to achieve marketing goals and improve the efficiency and effectiveness of marketing campaigns and programs.
• They design and configure system workflows to support the CX feedback program, customer email onboarding and nurture campaigns, lead generation, and integration between marketing systems and the enterprise CRM system.
• Ensure system operational procedures and processes are properly documented and kept up-to-date
• Partner with marketing strategists and business line stakeholders to document campaign requirements and translate into system configuration specifications (process flow diagrams, data file definitions, system object designs).
• Build the platform digital objects (web surveys, emails, landing pages, web forms) using system authoring tools (ex. Qualtrics) and HTML/CSS/JS for refinements.
• Configure system automation workflows (data file transfers, decision steps, distribution scheduling, triggering events, integrations) to fully leverage the system capabilities.
• Develop and conduct structured testing plans for new configurations and change management.
• Develop and distribute program performance monitoring reporting using in-system dashboard interfaces or system data exports in other analysis tools (Excel, PowerBI).

Requirements

• Bachelor’s degree preferred
• 2+ years systems administration of enterprise CX marketing automation (ex. Qualtrics), CRM or sales enablement platform required
• Strong technical and data analysis skills.
• High standard of customer service to both internal and external partners
• Ability to make clear recommendations and decisions
• Strong verbal and written communication skills
• Strong project management skills.
• Familiarity with HTML / CSS / JavaScript
• Familiarity with database query methods (SQL preferred)

Benefits

• We are proud to offer a competitive total rewards package including base wages and comprehensive benefits.
• comprehensive healthcare coverage (medical, dental, and vision plans)
• a 401(k)-retirement savings plan with employer match for qualifying associate contributions
• an employee assistance program
• life insurance
• disability insurance
• tuition assistance
• mental health resources