Responsibilities

• Marketing Technology Strategy & Roadmap
• Develop and maintain a marketing technology roadmap that supports the firm's marketing, business development, communications, and client engagement priorities.
• Evaluate current and future marketing technology needs and recommend practical solutions that improve efficiency, data quality, user adoption, and reporting.
• Partner with the Director of Marketing and other Marketing & Business Development leaders to translate business needs into clear technology priorities, requirements, and implementation plans.
• Monitor developments in legal marketing technology and recommend opportunities to modernize tools, workflows, and platform usage.
• Platform Ownership & Administration
• Serve as the primary business owner for core marketing technology platforms, including CRM, email marketing, website/content management, experience management, analytics, and related systems.
• Oversee day-to-day platform administration, configuration, data hygiene, user access, issue resolution, enhancements, integrations, and vendor coordination.
• Manage system upgrades, testing, launches, and adoption plans in coordination with IT, vendors, and internal stakeholders.
• Ensure platforms are maintained consistently, documented clearly, and used in ways that support the firm's brand, business development goals, and reporting needs.

Requirements

• Bachelor's degree required; relevant coursework or certifications in marketing, technology, business, data, or communications a plus.
• 6+ years of experience in marketing technology, marketing operations, CRM, digital marketing, or related roles, preferably in a law firm or professional services environment; senior-level candidates should bring deeper platform ownership and/or people leadership experience.
• Strong working knowledge of CRM, email marketing, website/content management, experience management, analytics, project management, and related marketing technology platforms.
• Experience improving CRM adoption, data quality, reporting, segmentation, mailing lists, and marketing workflows.
• Demonstrated ability to translate business needs into technology requirements, practical workflows, and clear implementation plans.
• Strong project management, problem-solving, and change management skills.
• Ability to work effectively with both technical and non-technical stakeholders, including attorneys, marketing colleagues, IT, finance, and outside vendors.
• Strong communication, training, documentation, and presentation skills.
• Excellent attention to detail, sound judgment, and discretion in handling confidential information.