Responsibilities

• Lead the division’s digital strategy across all channels, proactively identifying new tactics and ensuring every digital action has clear, measurable outcomes.
• Own analytics, dashboards, and reporting frameworks, providing clear insights, performance readouts, and optimization recommendations to leadership and regional teams.
• Drive SEO and AEO improvements across EP digital properties, ensuring content is discoverable, structured, and aligned with search intent and platform best practices.
• Stay informed about developments in SEO, AEO, GEO and AI-driven search behavior, sharing relevant insights with stakeholders.
• Manage the Electric Power web experience, partnering with internal teams to improve navigation, content quality, UX, and conversion pathways.
• Serve as the division’s Cat Digital lead, guiding teams on digital tactic submissions, SLAs, workflows, and best practices to ensure smooth execution and compliance.
• Act as a CX Champion ensuring consistent, high-quality digital experiences across channels.

Requirements

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*