Responsibilities

• Serve as a trusted advisor for analytics, marketing measurement, and business intelligence.
• Lead client discovery workshops to understand business goals, marketing objectives, reporting needs, and technical environments.
• Audit client marketing technology stacks, websites, analytics implementations, CRM integrations, and reporting infrastructure.
• Evaluate tracking, attribution, data quality, and measurement maturity, recommending improvements based on industry best practices.
• Develop implementation roadmaps and present strategic recommendations to client stakeholders.
• Design and build executive dashboards and client-facing applications in DOMO.
• Unify marketing, CRM, website, media, sales, and operational data into centralized reporting environments.
• Analyze brand, marketing, campaign, and business performance to identify trends, opportunities, and actionable insights.
• Partner with media, strategy, and creative teams to measure campaign effectiveness and optimize marketing investments.
• Translate complex datasets into compelling stories and recommendations that drive business decisions.

Requirements

• 5+ years of experience in analytics, business intelligence, marketing technology, or digital marketing analytics.
• Experience working directly with clients in an agency or consulting environment.
• Strong analytical thinking, problem-solving, communication, and project management skills.
• Ability to manage multiple client engagements and technical implementation projects simultaneously.
• Comfortable presenting technical concepts and strategic recommendations to executive audiences.
• Business Intelligence: DOMO preferred; Power BI, Tableau, or Looker.
• Analytics: Google Analytics 4 (GA4).
• Tag Management: Google Tag Manager.
• Advertising Platforms: Google Ads, Meta Ads Manager, Viant, or other DSPs including DV360, The Trade Desk, or StackAdapt.
• Marketing Measurement: Pixels, Conversion APIs (CAPI), data layers, event tracking, and UTM strategy/governance.