Responsibilities

• Build, deploy, and optimize multi-channel marketing automation campaigns including email programs, nurture tracks, and lifecycle workflows.
• Configure and maintain Pardot automation rules, engagement studio programs, dynamic lists, scoring models, and segmentation strategies.
• Manage campaign execution from campaign setup through performance analysis and optimization.
• Maintain and optimize the integration between Pardot and Salesforce, ensuring accurate lead flow, campaign attribution, and reporting.
• Troubleshoot and resolve data synchronization, field mapping, and automation issues between marketing and CRM platforms.
• Collaborate with sales and RevOps to improve lead routing, scoring, and lifecycle management.
• Build and optimize landing pages and forms using Unbounce and WordPress.
• Develop and modify responsive email templates and landing page components using HTML and CSS.
• Support form integrations, tracking scripts, and conversion tracking across marketing platforms.
• Monitor campaign performance using Salesforce and Pardot reporting dashboards.

Requirements

• 3–5 years of experience in marketing automation, marketing operations, or digital marketing technology roles.
• Hands-on experience with Pardot (Marketing Cloud Account Engagement).
• Experience working within Salesforce CRM for campaign tracking, reporting, and lead management.
• Proficiency in HTML and CSS for email template and landing page development.
• Experience building and optimizing landing pages using Unbounce.
• Experience managing or updating content within WordPress.
• Strong understanding of lead lifecycle management, segmentation, and nurture strategies.
• Experience with marketing analytics, campaign reporting, and performance optimization.

Preferred

• Bachelor’s degree in marketing, business or a related field.
• Experience supporting Account-Based Marketing (ABM) initiatives.
• Familiarity with ABM platforms such as 6sense, Demandbase, Terminus, or similar intent data platforms.
• Pardot Specialist or Salesforce certifications.
• Experience working in B2B marketing or SaaS environments.
• Familiarity with UTM tracking, Google Analytics, and conversion tracking frameworks.
• Understanding of marketing attribution models and pipeline reporting.