Marketing Technologist

Richmond, VA (On-site)

$80K/yr – $100K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the WordPress ecosystem and content pipeline while driving SEO-driven discovery, AI-assisted development, and marketing automation across the site and campaigns.

  • WordPress Platform: Manage themes, plugins, performance, security, and updates to ensure a fast, reliable site.
  • Content & SEO Execution: Build and optimize pages, structure, metadata, and schema for search and AI discovery.
  • Automation & AI Enablement: Create lightweight automations and leverage AI tools to accelerate development, content creation, and marketing workflows.

Job Description

Responsibilities

  • Manage and maintain Hyper’s WordPress environment including themes, plugins, performance, security, and updates
  • Build, update, and optimize landing pages, campaign pages, and website content
  • Customize website functionality using HTML, CSS, JavaScript, and AI-assisted development tools
  • Improve website speed, mobile responsiveness, SEO performance, and overall user experience
  • Support SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) initiatives
  • Optimize website structure, metadata, schema, and content for search and AI-driven discovery platforms
  • Support integrations between websites, forms, analytics platforms, CRM systems, and marketing tools
  • Utilize AI tools such as ChatGPT, Claude, and Claude Code to accelerate development, content creation, and marketing workflows
  • Build lightweight automations, scripts, and workflow enhancements to improve marketing efficiency
  • Execute and support social media strategy across LinkedIn and X

Requirements

  • 2–7 years of experience in digital marketing, WordPress development, analytics, or marketing technology roles
  • Strong hands-on experience with WordPress website management and optimization
  • Working knowledge of HTML, CSS, and JavaScript
  • Experience with Google Analytics (GA4 preferred)
  • Familiarity with LinkedIn and X content management and strategy
  • Experience using AI tools such as ChatGPT, Claude, and Claude Code for development, research, content generation, or workflow automation
  • Strong organizational and project management skills
  • Excellent written and verbal communication skills
  • Strong analytical thinking and problem-solving abilities

Preferred

  • Bachelor’s degree in Marketing, Communications, Computer Science, Business, or a related field
  • Experience with WordPress page builders and SEO optimization tools
  • Familiarity with Google Tag Manager, Google Search Console, and CRM integrations
  • Experience using AI-assisted coding and development platforms
  • Experience supporting B2B marketing or technology-focused brands
  • Familiarity with Adobe Creative Suite and digital asset preparation
  • Experience with project management platforms such as ClickUp or similar tools
  • Interest in emerging AI technologies and their application to marketing, analytics, and automation
  • Experience with WordPress page builders and SEO optimization tools