Marketing Tech & Data Lead at Gravie | USA | $113K/yr – $160K/yr

Gravie

Marketing Tech & Data Lead

USA (On-site)

$113K/yr – $160K/yrSenior LevelFull time

Posted 2 months ago

Job Summary

Own the Martech stack and data governance to turn platform choices into fast, measurable marketing wins.

Martech ownership: configure and optimize Braze, Salesforce, and Pardot to power multi-channel campaigns and lifecycle journeys.
Governance and measurement: establish data integrity, audience segmentation, and dashboards that reveal funnel health and attribution.
Internal partner and roadmapping: translate business needs into scalable platform solutions and enable the team through tooling and governance.

Job Description

Responsibilities\n

Own and manage Gravie's core marketing technology stack, including Braze, Salesforce, and Pardot — responsible for platform configuration, administration, and ongoing optimization
Evaluate the existing marketing technology stack quickly, identifying immediate gaps and low-hanging fruit while building and maintaining a longer-term roadmap for how the stack should evolve
Partner with marketing leadership to develop business cases for technology or data investments, translating platform needs into a clear rationale for funding
Design and build automation architecture that enables the team to execute multi-channel campaigns, lifecycle journeys, and triggered communications at scale
Maintain data integrity across the marketing stack — establishing governance practices, managing audience segmentation, and ensuring clean, reliable data flows between systems
Build and maintain measurement frameworks that give audience owners, the brand lead, and marketing leadership clear visibility into campaign performance and funnel health
Act as an internal technical partner to the full marketing team: translate business needs into platform solutions, onboard team members on tooling, and serve as the escalation point for martech issues
Own integrations between marketing systems and adjacent platforms (CRM, analytics tools, data warehouse, etc.), partnering with engineering and data teams where needed
Evaluate and recommend additions or changes to the marketing technology stack as the team's needs evolve, with a clear-eyed view of cost, complexity, and capability
Ensure compliance with data privacy requirements (CAN-SPAM, HIPAA considerations where applicable) across all marketing systems and communications
Establish reporting infrastructure and dashboards that make marketing performance visible and actionable — from campaign-level metrics to top-of-funnel attribution

Gravie

2.8 Glassdoor

Gravie is one of the fastest growing health benefits companies, offering health plans that cover 100% of costs on the most common healthcare services. We work primarily with small and midsize employers, who for too long have had limited choices and few ways to self-fund their employee health plans.If you're an employer or benefits professional interested in learning more about Gravie, contact us at info@gravie.com.

Founded in 2013

Minneapolis, Minnesota, USA

408 employees (11 in marketing)

www.gravie.com

37% recommend to a friend

53% CEO approval