Responsibilities

• Consistently generate and implement 3–5 innovative strategies per department each quarter; track and report on their effectiveness.
• Oversee and define the Northstar Metric and Core Strategy for each client, and document them formally.
• Conduct ongoing analysis of marketing strategies, with a focus on processes like backlinking, to drive continual improvement.
• Support team members by building roadmaps to achieve client KPIs and regularly checking in to adjust strategies as needed.
• Hold team members accountable when KPIs are not met, providing support and direction to improve outcomes.
• Manage SEO client Performance Improvement Plans (PIPs) and consider implementing similar processes across other departments.
• Deliver monthly performance and metric reports to leadership.
• Lead MGMT Digital’s internal marketing efforts, including SEO, traditional marketing, and innovation initiatives.
• Optimize the way performance data is presented to clients, ensuring clarity and strategic impact.
• Enhance tracking and analysis of blended CPAs, CRM admit data, and call tracking information for deeper performance insights.

Requirements

• Behavioral Healthcare experience is required
• Deep understanding of the behavioral healthcare industry is highly preferred
• Demonstrated success in executing and managing high-performance campaigns across organic (SEO/content) and paid channels (PPC, social, programmatic).
• Strong, proven data analysis skills
• Proven experience with developing and implementing KPIs and marketing strategies.
• Experience leading, mentoring and upskilling a team
• Client facing and agency experience preferred
• Strong project management and organizational skills
• Ability to diagnose problems, identify underperformance, and develop clear strategies for resolution.
• Proficiency in SEMRush, Google Analytics, Google Ads, Call Tracking, WordPress, etc.

Preferred

• Cover letter highly preferred
• Familiarity with HIPAA-compliant marketing practices and healthcare advertising.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Experience in multi-location or multi-brand marketing environments.
• Comfort with AI tools and emerging MarTech
• Fast-paced, agency experience