Responsibilities

• Uses customer data, loyalty program insights, website behavior, and eCommerce activity to identify opportunities for growth, retention, repeat purchase, customer engagement, and improved marketing performance.
• Helps turn loyalty data into a stronger growth tool by identifying useful customer segments, lifecycle opportunities, reactivation audiences, retention triggers, and personalized campaign opportunities.
• Looks for ways to better leverage the website and eCommerce experience as marketing growth channels, including landing pages, product discovery, conversion paths, customer education, promotions, and online-to-store opportunities.
• Discovers new ways to automate marketing processes, customer journeys, CRM/email workflows, reporting tasks, data cleanup, campaign follow-up, and internal handoffs.
• Helps make marketing systems more cohesive, omnichannel, and efficient by connecting tools, data sources, workflows, and reporting processes across website, email, CRM, loyalty, eCommerce, social, paid media, and customer touchpoints.
• Supports light front-end development and CMS work, primarily focused on content landing pages, webpage layouts, campaign pages, forms, links, and customer-facing digital content.
• Reviews website, landing page, email, CRM, and automation experiences from both a technical and customer-facing perspective to ensure they work correctly and reflect the McCoy’s brand.
• Performs internal testing for technical accuracy, functionality, UX/UI, mobile responsiveness, links, forms, tracking, page layout, and overall look and feel before digital launches.
• Oversees website analytics needs, including traffic reporting, user behavior, conversion paths, event tracking, campaign performance, landing page performance, and opportunities for website optimization.
• Supports cross-channel analytics connections so Marketing can better understand how website, email, loyalty, CRM, paid media, social, eCommerce, and other channels work together.

Requirements

• Strong understanding of social media advertising, audience targeting, campaign setup, budget pacing, performance optimization, and promotional content strategy. Strong understanding of customer data, segmentation, lifecycle marketing, retention, reactivation, and personalized campaign opportunities.
• Exposure to system integrations, APIs, workflow automation tools, version control, and data connectors.
• Strong troubleshooting, QA, and testing skills.
• Strong organizational and project management skills with the ability to manage multiple initiatives and deadlines.
• Works with data in Excel, Power BI, and other similar reporting tools alongside an internal data warehouse. SQL experience preferred.
• Communicates technical concepts and data findings to non-technical stakeholders.
• Documents processes, workflows, automation logic, testing steps, recurring issues, and best practices in a clear and repeatable way.
• Must have a current driver’s license and auto liability insurance.
• Bachelor’s degree in marketing, business, information systems, data analytics, digital media, or a related field preferred; equivalent experience will also be considered.
• 2+ years of experience in marketing operations, marketing technology, CRM, digital marketing, web analytics, eCommerce, or a related role.