Responsibilities

• Own the ABM technology architecture — primary architect and administrator of our ABM tech stack, with 6sense at the core, and manage integrations across Salesforce, MAP (Marketo), sales engagement tools, data enrichment, and digital channels
• Design and govern the full-funnel orchestration model — define how intent signals, account journey stages, and buying committee activity trigger coordinated actions across paid, owned, email, sales outreach, and direct channels, spanning 1:Many, 1:Few, and 1:1 program motions; translate ICP criteria and tier classifications from regional and product marketing teams into platform-level segmentation logic within 6sense and connected tools
• Own the account journey framework and governance standards — define and maintain stage progression criteria, trigger logic, naming conventions, campaign hygiene standards, and segmentation guardrails that ensure the system operates with integrity across all regions and program tiers
• Support reporting and performance visibility — ensure all tactic activity and account progression data is properly tagged and flowing into the CoE reporting framework; partner with regional leads and marketing leadership to surface insights that inform program decisions without owning the reporting strategy itself
• Champion and advance AI-driven capabilities — leverage AI and automation to improve signal processing, personalization at scale, audience segmentation, and orchestration efficiency; embed emerging AI innovations into day-to-day program architecture
• Serve as the strategic ABM authority — act as the senior subject matter expert and internal consultant on ABM best practices, platform capabilities, and orchestration strategy; provide direct input to senior and executive leadership on architecture decisions and roadmap

Requirements

• Deep hands-on expertise with 6sense — including segment building, campaign orchestration, intent data modeling, buying stage configuration, and platform administration
• Proven ability to architect multi-tactic, full-funnel ABM programs across 1:Many, 1:Few, and 1:1 motions
• Strong working knowledge of Salesforce (CRM), Marketo or equivalent MAP, sales engagement platforms (Outreach, Salesloft, Groove), data enrichment tools (ZoomInfo, Clay, RingLead), and digital channels (LinkedIn Ads, display)
• Experience designing and governing account segmentation models — including ICP definition, tiering logic, firmographic/technographic/intent criteria, and data hygiene standards
• Demonstrated experience working cross-functionally at a senior level — influencing Sales, Marketing, MoPs, Digital, and RevOps without owning their strategy
• Strong command of marketing automation and integration architecture — understanding how signals flow between platforms and how to configure trigger logic
• Familiarity with AI applications in ABM and demand gen — including predictive scoring, dynamic audience segmentation, personalization at scale, and workflow automation
• Deep understanding of orchestration governance — including trigger logic, journey stage progression rules, segmentation guardrails, naming conventions, and campaign hygiene standards
• Excellent analytical and problem-solving skills with a data-driven, systems-thinking mindset
• Strong communicator who can translate complex technical concepts for marketing leaders, sales stakeholders, and executive audiences
• Familiarity with pipeline attribution and ABM reporting frameworks
• 6–10+ years of professional experience in ABM, Revenue Operations, Marketing Operations, or related field, with several years in a senior or lead capacity owning ABM platforms and strategy
• 6sense expertise and hands-on capability in account-based orchestration and platform administration

Preferred

• Experience working in a fast-paced, cross-functional RevOps environment.
• Experience leading ABM programs across multiple regions (1:Many, 1:Few, 1:1)
• Familiarity with Optimizely, CDP platforms, and related tooling as a plus

Benefits

• Competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.