Responsibilities

• Own the strategy, administration, governance, and optimization of HubSpot and all marketing-owned software — including evaluation and implementation of future platforms as the business grows.
• Serve as the primary marketing stakeholder for integrations across CRM, sales engagement, analytics, enrichment, webinar, event, and intent platforms.
• Partner closely with Revenue Operations, who owns and administers Salesforce.com as Asure’s system of record — ensuring marketing data flows accurately between systems and that both teams are operating from a single source of truth.
• Maintain a scalable marketing technology roadmap aligned to business priorities and manage vendor relationships, contracts, and system performance.
• Build and optimize workflows, automation, segmentation, lead routing, scoring, lifecycle stages, and nurture programs that support the full buyer’s journey.
• Ensure campaigns are launched with operational precision across email, webinar, event, digital, and outbound channels — with standardized naming conventions, QA processes, and documentation.
• Partner with marketing leaders across customer acquisition, customer growth, and partner marketing to set up and execute the campaigns they prescribe and collaborate on — translating strategy into operational reality with speed, precision, and alignment to each team’s goals. Align Salesloft cadences to campaign engagement and lead handoff processes across all three motions.
• Own the end-to-end process for lead capture, enrichment, scoring, routing, and handoff — with a singular focus on delivering high-intent, sales-ready leads to the right rep at the right time.
• Partner with Revenue Operations and Sales leadership to improve SLA adherence, lead follow-up visibility, and conversion performance across the funnel.
• Develop and maintain lifecycle definitions, funnel stage logic, and service-level processes that create accountability and transparency between marketing and sales.