Marketing Strategy Vice President, Auto Marketing

Plano, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic marketing for Chase Auto Private Label in dealer channels, collaborating with Sales, PR, and product to define campaigns and value propositions.

  • Own the development and execution of dealer-channel marketing programs.
  • Must-have: 5+ years in marketing/communications with strong stakeholder collaboration.
  • Standout: Cross-functional leadership with PR, product, and sales alignment.

Job Description

Responsibilities

  • Support the marketing strategy for Private Labels in the dealer channel
  • Strategize with Sales leadership on marketing needs
  • Work with colleagues to execute against that strategy via dealer channel marketing and communication programs
  • Liaise with Auto public relations team to identify opportunities for PR
  • Partner with the Auto product team to help define relevant products, segmentation and campaigns to communicate to DRMs and dealers
  • Help develop, build and update value proposition for the various brands
  • Support reporting across initiatives and develop and present senior management presentations

Requirements

  • 5+ years of marketing or communications background
  • Consumer financial and/or marketing experience
  • Bachelor's degree in related field
  • Exceptional communication skills, strong attention to detail and quality are required while working efficiently in a fast-paced environment
  • Exceptional relationship development skills; ability to earn respect and trust among internal and external business partners and team members
  • Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
  • Creativity and innovation with a focus on constant improvement
  • Superior written, presentation and oral communication skills

Preferred

  • Campaign management, direct marketing and project management experience
  • OEM auto experience
  • B2B auto experience working with dealerships or partners is a plus
  • Agency experience in marketing and/or communications a plus

Benefits

  • comprehensive health care coverage
  • on-site health and wellness centers
  • a retirement savings plan
  • backup childcare
  • tuition reimbursement
  • mental health support
  • financial coaching and more
  • Additional details about total compensation and benefits will be provided during the hiring process.

Marketing Team

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