Responsibilities

• Work at the intersection of marketing, digital and customer experience to support clients in transforming their marketing organizations
• Define marketing strategies, value propositions and strategic imperatives for growth that drive measurable financial outcomes (e.g., top-line growth, reduced costs, improved margin and ROI)
• Decipher and transform marketing analytics and customer insights into new customer experiences, business strategies and competitive advantage
• Transform marketing operating models and processes to improve efficiency, effectiveness, and agility
• Bring together strategic, creative and technical skills to strategize and drive adoption of innovation, digital, and AI capabilities to help transform their businesses for the better
• Help build next-generation marketing teams and capabilities at Fortune 500 brands that seek to modernize their marketing operations, talent mix, and approach to a human + agentic workforce
• Define technology and data needs to deliver on marketing and customer experience objectives, partnering with technologists to build modern marketing stacks
• Deliver innovative strategies that build compelling user experiences that lead to successful launches of large, complex front-office initiatives

Requirements

• 10+ years of experience in the marketing function - focused on marketing strategy, operations, and transformation
• 6+ years working with marketing operating models, organization design, and operations design / improvement (process optimization, ways of working, agentic workforces)
• 6+ years of experience in marketing strategy - helping organizations develop insight-driven strategies and structuring strategic choices to build or improve annual plans and campaign strategies
• 5+ years of experience working with large B2B and B2C brands across Retail, Consumer Products, Auto, and/or Travel & Hospitality
• Limited immigration sponsorship may be available
• Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve

Preferred

• Experience helping marketing organizations optimize their planning and budgeting process prioritize their people and budget allocations to drive greatest financial returns
• Expertise building marketing business cases for transformational change and operational / technical investment - understanding the cost and revenue drivers that drive the business
• Understanding of the martech/adtech landscape and implications of AI to marketing organizations
• Understanding of marketing measurement and ROI
• Business development and sales experience in Consulting or similar business environment - cultivating opportunities, building proposals, and shaping commercial deals
• Experience leading team-based work and project delivery resulting in successful outcomes that are on-time and on-budget
• Experience working with senior marketing leaders (CMOs and direct reports) to shape strategy and vision
• Knowledge and experience of the above qualifications in both B2C and B2B environments