Marketing Strategy, Senior Associate - Financial Products and Tools

Responsibilities

• Manage end-to-end creative development, execution, and management of onboarding and engagement campaigns across digital and direct mail channels
• Collaborate with internal and external agencies, incorporating feedback from brand, product, legal, and regulatory reviewers
• Execute omni-channel marketing campaigns within multiple systems and processes, ensuring initiatives are on-strategy, on time, and within budget
• Track and manage content updates and annual recertification of in-market tactics and materials as needed
• Manage multiple initiatives to completion under rigorous deadlines in a fast-paced, dynamic environment
• Contribute to ongoing improvement of internal processes to drive operational efficiencies and speed to market
• Think critically and make recommendations to optimize campaigns, improve results, and reduce costs
• Support efforts to enhance the customer onboarding experience as a key driver of retention and financial health

Requirements

• Formal training or certification on Marketing Strategy concepts and 5+ years applied experience
• Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization
• Demonstrated ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• Strong relationship development and negotiating skills with the ability to earn trust among internal and external business partners and team members
• Data-driven and analytical mindset, balanced with big-picture, strategic thinking
• Excellent written and oral communication skills
• Proficiency in Microsoft Excel and PowerPoint

Preferred

• Bachelor's degree in Marketing, Advertising, Communications, Digital/Technology, or Business
• Experience with omni-channel campaign execution across digital and direct mail platforms
• Familiarity with financial products, payment solutions, or consumer banking marketing
• Demonstrated creativity and innovation with a focus on continuous improvement
• Collaborative team player with a positive, solutions-oriented approach and comfort with evolving priorities

Benefits

• competitive total rewards package including base salary determined based on the role, experience, skill set and location
• commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions
• comprehensive health care coverage
• on-site health and wellness centers
• retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching and more
• Additional details about total compensation and benefits will be provided during the hiring process.