Marketing Strategy & Performance Consultant

USA (Hybrid)

$108K/yr – $206K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own and optimize marketing performance through forecasting, measurement, investment planning, and executive reporting, partnering with stakeholders to drive data-driven decisions.

  • Focus on forecast accuracy and risk/opportunity identification
  • Lead ROI analysis and strategic recommendations
  • Coordinate cross-channel measurement and executive updates

Job Description

Responsibilities

  • Marketing Forecasting & Business Planning
  • - Support monthly, quarterly, and annual marketing planning and forecasting processes.
  • - Monitor forecast-to-actual performance and identify risks, opportunities, and emerging trends.
  • - Partner with stakeholders to evaluate business scenarios and support strategic planning discussions.
  • Performance Measurement & ROI Analysis
  • - Analyze marketing performance across channels, products, and lines of business.
  • - Track key performance indicators, including volume, conversion, cost efficiency, and ROI.
  • - Translate data into actionable recommendations for business leaders and marketing stakeholders.
  • - Identify key drivers of performance and communicate findings to influence business decisions.
  • Investment Planning & Optimization

Requirements

  • Bachelor's degree in Marketing, Business, Economics, Statistics, Finance, Analytics, or a related field.

Benefits

  • - Farmers offers a competitive salary commensurate with experience, qualifications and location.
  • o CA Only: $115,275 - $196,130
  • o CO & ME: $108,375 - $169,070
  • o HI/IL/MN/VT Only: $108,375 - $181,060
  • o MA Only: $108,375 - $181,060
  • - o MD & VA: $108,375 - $181,060
  • o DC/NJ/NY/OH Only: $108,375 - $196,130
  • o Albany County, NY/Cleveland, OH: $115,275 - $169,070
  • o WA Only: $108,375 - $205,750
  • - Bonus Opportunity (based on Company and Individual Performance)

Salaries

Posted range

$108K/yr – $206K/yr

Taken straight from the job posting.

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Marketing Strategy & Performance Consultant

Farmers Insurance Careers · USA · Hybrid