Marketing Strategy & Operations Manager - GIMC GBM

New York City, NY (On-site)

$108K/yr – $209K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Owns the GIMC budget and program operations, shaping planning, financial tracking, and cross-functional program delivery across marketing functions and strategic initiatives.

  • Owns annual planning, forecasting, and reporting for marketing budgets
  • Oversees cross-functional program execution and vendor management
  • Partners with S&O, Finance, and Procurement to drive governance and insights

Job Description

Responsibilities

  • Partner with the Strategy & Operations Lead to manage the GIMC operating budget, including annual planning, monthly forecasting, reforecasting, accruals, and financial tracking.
  • Own budget management across multiple marketing functions, partnering with team leads to monitor spend, identify risks, and optimize investments.
  • Partner with Finance and Procurement to manage purchase agreements (TPAs), contracts, invoices, and financial reporting.
  • Develop operational rhythms, reporting, and business reviews to provide visibility into budgets, marketing investments, and organizational performance.
  • Identify opportunities to improve operational processes, planning, and cross-functional collaboration across Campaigns, Creative, Channels, Events, and Marketing Partners.
  • Support annual planning, quarterly business reviews, organizational planning, and strategic initiatives across GIMC.
  • Maintain enterprise accounts owned by the GIMC team.
  • Support data analysis and reporting efforts to inform business decisions and strategic planning.
  • Support with the development and management of the Statements of Work (SOWs), contracts, and vendor agreements for special projects and strategic initiatives.
  • Partner with Procurement and central S&O to onboard agencies, freelancers, and vendors, ensuring compliance with company processes and policies.

Requirements

  • Minimum 4+ years of experience in Strategy & Operations, Program Management, Project Management, Marketing Operations, Agency Operations, or a related field.
  • Experience working within a marketing, creative, agency, events, media, or technology organization.
  • Experience supporting budget planning, forecasting, financial tracking, and vendor management processes.
  • Familiarity with procurement workflows, contract management, Statements of Work (SOWs), and agency onboarding processes.
  • Strong project management skills with the ability to manage multiple priorities, stakeholders, timelines, and dependencies simultaneously.
  • Experience developing and reporting on marketing measurement frameworks, KPIs, and performance metrics, with the ability to translate data into actionable business insights.

Preferred

  • Proven ability to manage cross-functional programs and initiatives from planning through execution.
  • Experience supporting integrated marketing organizations spanning campaigns, creative, events, communications, or channel marketing.
  • Experience building executive dashboards, business reviews, operational scorecards, and marketing performance reporting.
  • Demonstrated fluency in AI tools, workflow automation, and process optimization to improve operational efficiency.
  • Experience with creative project management, portfolio management, annual planning, and organizational operations.
  • Strong executive communication and stakeholder management skills with the ability to influence cross-functional teams.
  • Experience developing scalable operational processes, governance models, and business rhythms.
  • Advanced proficiency in reporting tools with the ability to analyze large datasets and develop actionable insights.
  • Experience with project management platforms such as Asana, Monday.com, Jira, or similar tools and experience administering collaboration or creative platforms (such as Canva Enterprise) including governance, analytics, and user management.
  • Bachelor's degree or equivalent practical experience.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location.
  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
  • For Los Angeles County (unincorporated) Candidates: Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and Exercising sound judgment.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Salaries

Posted range

$108K/yr – $209K/yr

Taken straight from the job posting.

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Monthly Visitors
3B
Traffic Source Mix
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36.6%
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59.4%
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2.7%
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1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

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Marketing Strategy & Operations Manager - GIMC GBM

TikTok · New York City, NY · On-site