Responsibilities

• Shape how we connect with key audiences, accelerate performance across channels, and drive growth in a competitive and highly regulated market.
• Serve as a strategic partner across the organization, bringing together customer insights, market intelligence, business objectives, and performance data to inform decisions and guide marketing direction.
• Collaborate closely with teams across marketing, communications, analytics, and business functions to develop integrated strategies that strengthen our market position, support organizational priorities, and create value for customers and stakeholders.
• Think beyond individual tactics and channels to bring forward data-informed strategies to drive measurable outcomes.
• Translate data into strategic ideas, facilitating conversations, and delivering compelling recommendations to leadership.
• Establish credibility quickly, serving as a trusted collaborator across a variety of stakeholders, often leading through influence.
• Build and maintain effective relationships with peers, stakeholders, and external partners to drive results.
• Develop and apply measurement strategies and test-and-learn approaches to evaluate performance; interpret results to diagnose drivers and gaps and recommend strategic adjustments to optimize marketing effectiveness.
• Communicate strategic recommendations and performance insights to stakeholders and leadership audiences.
• Contribute to near and long-term marketing planning in partnership with team leadership.

Requirements

• Bachelor’s degree in marketing or related field, or direct and relevant work experience.
• Minimum of 5 years of experience in brand, performance, or digital marketing, with progressive responsibility for developing marketing strategies.
• Analytical and strategic thinker who synthesizes and translates business insights into clear recommendations and effective marketing strategies.
• Understanding of marketing measurement and analytics to evaluate performance and inform decisions that improve marketing effectiveness.
• Demonstrated track record of owning and delivering measurable marketing and business outcomes through data-informed decision-making.
• Strong written and verbal communication skills, with the ability to clearly and persuasively present recommendations and influence stakeholders.
• Ability to serve as a strategic advisor, partnering with stakeholders to frame decisions, prioritize opportunities, and align on paths to achieve business goals.
• Strong problem-solving skills and ability to collaborate effectively across cross-functional teams.
• Proactive, self-directed professional with strong planning, prioritization, and organizational skills; effectively manages multiple initiatives and adapts to evolving business needs and market conditions.
• Ability build and maintain effective relationships with peers, stakeholders, and external partners to drive results.
• Proficiency with marketing technology platforms to execute and optimize elements of marketing campaigns.
• Proficiency with Microsoft Office tools (Word, Excel, PowerPoint) and AI-enabled productivity tools, including Copilot, to support efficient content development, analysis, and communication.

Preferred

• Experience developing customer-centric, omnichannel marketing strategies that deliver personalized experiences across the buyer journey
• Experience marketing to consumer or business audiences for health insurance, insurance, financial services, or other regulated industries
• Experience working with third-party sales channels as a growth driver
• Experience with account-based marketing (ABM) programs and platforms
• Advanced degree.