Marketing Strategy Manager at IVI America | Waltham, MA

Marketing Strategy Manager

Waltham, MA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive brand and patient-focused campaigns across clinical to regional levels, with end-to-end execution and strong cross-functional collaboration.

Own campaign execution from concept to delivery.
Must-have: 5–8+ years in strategic healthcare marketing with omnichannel experience.
Standout: Cross-functional leadership with clinical teams and external partners.

Responsibilities

Shape brand strategy, positioning, and audience segmentation for clinical, health, and patient-facing initiatives.
Design and execute integrated campaigns that support organizational goals at the clinic, regional, and headquarters levels.
Own campaign execution from concept through delivery, ensuring alignment with brand voice, clinical accuracy, and performance goals.
Implement traditional and omnichannel marketing tactics, including radio, podcasts, streaming audio, OTT, print, and out-of-home (OOH) placements such as transit and mall media.
Partner with internal teams and vendors to ensure high-quality creative production.
Lead patient-focused and internal content development, including print, digital, video, and presentation materials.
Translate scientific and clinical messaging into clear, empathetic, and engaging narratives that build patient trust and institutional credibility.
Support provider onboarding and enablement through photo shoots, video production, and provider bio development.
Plan and staff local seminars, health fairs, employer benefit events, and regional initiatives.
Lead execution of webinars and local virtual events.