Marketing Strategy Lead-Chase Auto Lending at JPMorgan Chase & Co. | Plano, TX

JPMorgan Chase & Co.

Marketing Strategy Lead-Chase Auto Lending

Plano, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive lifecycle marketing strategy for Chase Auto Lending loyalty and servicing, aligning product, digital, and analytics to optimize key customer journeys.

Own lifecycle and loyalty strategy and roadmaps for Chase Auto Lending customers.
Must-have: 5+ years in marketing strategy, lifecycle/CRM, or related roles.
Standout: Cross-functional leadership with Product, Digital, Servicing, and Analytics collaboration.

Job Description

Responsibilities

Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers.
Define priority customer journeys and “moments that matter” (e.g., onboarding, first payment, autopay, self-serve adoption, payment success, payoff/closeout) and the behaviors to drive at each stage.
Develop messaging frameworks and value propositions that are clear, customer-friendly, and consistent across channels.
Lead channel strategy and message orchestration across servicing/loyalty communications, statement messaging, email, and site/app content.
Create strong briefs and requirements to enable execution teams (audience, objective, proposition, message hierarchy, channel approach, measurement).
Partner with Product, Digital, and Servicing to align communications with the customer experience being delivered.
Partner with Analytics to define success metrics, reporting, test-and-learn approaches, and optimization recommendations.
Develop senior-management-ready updates and presentations that summarize performance, insights, and recommended actions.
Work with appropriate control partners to ensure communications adhere to applicable policies and requirements.
The role entails developing messaging frameworks and channel plans delivered through servicing/loyalty communications, statement messaging, email, and digital content across chase.com and the Chase mobile app, partnering closely with Product, Servicing, Digital, and Analytics.

Requirements

5+ years of experience in marketing strategy, lifecycle/CRM, customer communications, or related roles
Demonstrated ability to influence customer behavior through journey strategy, messaging, and channel planning
Experience developing strategies for owned channels (email and/or digital content), with the ability to tailor messaging to channel context and customer intent
Strong stakeholder management and cross-functional collaboration skills
Excellent written, verbal, and presentation skills, with strong attention to detail and quality
Bachelor’s degree (or equivalent experience)

Preferred

Loyalty marketing and/or relationship-building program experience (including “moments of delight”)
Personalization and segmentation strategy experience, with comfort using data to iterate and improve outcomes
Experience with servicing communications and/or statement messaging in a regulated consumer environment
Auto lending and/or consumer lending experience
Program/project management experience

Benefits

comprehensive health care coverage
on-site health and wellness centers
retirement savings plan
backup childcare
tuition reimbursement
mental health support
financial coaching and more
additional details about total compensation and benefits will be provided during the hiring process.