Responsibilities

• Develop and execute the company’s overarching commercial strategy across retail, e-commerce, and distributor channels
• Identify and prioritize revenue opportunities across product categories, pricing, and channel expansion
• Build forecasting models and revenue plans to support scalable growth
• Create scalable line review strategies and retailer pitch frameworks
• Improve sell-in velocity and sell-through performance across key accounts
• Establish distributor governance and channel segmentation strategies
• Partner with the sales team to reduce reliance on manual processes and improve efficiency
• Own demand generation strategy across digital, influencer, retail, and lifecycle marketing
• Establish CAC targets, ROI frameworks, and performance tracking systems
• Build and manage internal and offshore marketing execution teams

Requirements

• 10+ years experience in consumer products, e-commerce, retail, or high-growth DTC brands
• Proven track record of scaling revenue across both retail (B2B) and e-commerce (DTC) channels
• Experience launching multiple products and managing full go-to-market strategy
• Strong analytical and financial acumen (comfortable with margins, CAC, forecasting, etc.)
• Experience managing marketing channels including influencer, performance, and lifecycle
• Ability to operate both strategically and tactically in a fast-paced environment
• Entrepreneurial mindset with a bias for action and accountability