Marketing Strategy Director, Technology Sector

San Jose, CA (On-site)

$198K/yr – $268K/yrDirector/Executive15+ years expFull time

Posted 23 hrs ago

Job Summary

Lead and own marketing and experience strategy transformations for clients, directing cross‑functional teams, shaping offerings, and expanding strategic partnerships.

Oversee program leadership and thought leadership within TCS Interactive
Develop client perspectives, partnerships, and growth across accounts
Define and advance market-ready offerings in marketing and experience strategy

Job Description

Responsibilities

Lead strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, customer experience and strategic planning
Develop perspectives for current and prospective clients on market disruption and opportunity by synthesizing company, competitive, category, channel and customer insights
In collaboration with creative, design, data, technology and marketing operations specialists, shape compelling narratives for experience-led digital transformation that will contextualize recommended investments and position TCS as a strategic partner to our clients
Serve as ambassador of TCS Interactive to other TCS operating teams to build understanding of our capabilities, value proposition and market positioning
Work with various TCS units to shape engagements focused on improving an organization’s marketing and experience strategy capabilities
Provide senior-level expertise, guidance and leading practice inputs on transformation engagements, serving as core Program Leader to ensure transformation programs meet client and TCS expectations
Develop strategic partner relationships with key cross-functional client stakeholders to ensure alignment on vision, direction and path for marketing transformation
Expand TCS relationships and engagements within current accounts and elevate in-flight work to bridge from tactical to strategic
Develop and advance practice offerings within the marketing and experience strategy consulting domain to create competitive advantage and meet emerging market demand
Manage talent to achieve established growth targets (business development and del ivery)

Requirements

15 years’ experience in consultancy or agency, in steadily advancing roles developing and selling services within digital business strategy, experience transformation, strategic development, growth strategy, go-to-market strategy or similar functional domains
Bachelor’s degree or higher in business, management or relevant domain; master's degree desirable
Depth in marketing and experience strategy consulting for the information technology sector; robust expertise across multiple sectors is highly valuable
In-house client/industry experience a plus
Substantial experience working in a global, multi-cultural network
Strong competence in presentation, analysis and collaboration software and familiarity with foundational tools for market research, benchmarking and analysis (e.g. PPT, Excel, Keynote, Figma, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.)

Benefits

Discretionary Annual Incentive.
Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
Family Support: Maternal & Parental Leaves.
Insurance Options: Auto & Home Insurance, Identity Theft Protection.
Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
Time Off: Vacation, Time Off, Sick Leave & Holidays.
Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
Salary Range: $198,200 - $268,100 a year

Tata Consultancy Services

Tata Consultancy Services (TCS) is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys since its inception in 1968. Our consulting-led, innovation-driven services help businesses evolve as perpetually adaptive enterprises, staying ahead in an ever-changing digital landscape. Recognized for excellence in software development, we rapidly apply and scale new technologies, driving long-term value and scalable transformation. Many of these relationships have endured for decades, navigating every technology cycle from mainframes in the 1970s to Artificial Intelligence today. A part of the Tata Group, India’s largest multinational business group, TCS has a highly skilled workforce of over 607,000 consultants in 55 countries and 180 service delivery centers across the world. Caution against fraudulent job offers: TCS doesn’t charge any fee throughout the recruitment process. Refer here: https://www.tcs.com/careers/india/recruitment-fraud-alert

Founded in 1968

Mumbai, Maharashtra, IN

669K employees (8,371 in marketing)

www.tcs.com