Responsibilities

• - Shape marketing and customer experience strategies to help brands accelerate growth, leveraging tools like research, segmentation, briefs, personas, journeys, roadmaps and business cases to align the organization around a North Star vision and path forward
• - Generate insights across consumer, culture, customer, category and competition to shape strategic narratives that inform clients’ decision making and storytelling
• - Conduct brand, marketing and experience audits and evaluate marketing and experience performance to identify gaps, pains and opportunities, benchmarking against expectation and leading practices
• - Facilitate workshops to generate big ideas and bold visions, applying design thinking and people change techniques to bring cross-functional stakeholders together in an engaging, productive way
• - Advise brands on the use of digital and emerging technologies, including GenAI and agentic, to deepen customer engagement and empower people
• - Collaborate cross-functionally with TCS and client creative, design, data, content and tech teams to build integrated strategies and plans, then drive vision through execution
• - Support strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, experience, growth and digital brand transformation
• - Develop and advance practice offerings within the growth and experience strategy consulting domain to create competitive advantage and meet emerging market demand

Requirements

• - Key Skills / Knowledge: High degree of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning and digital transformation
• - N atural inclination to connect seemingly disparate dots across culture, consumer behavior, technology and brand identity—generating creative solutions to business and customer problems.
• - Foundational proficiency in marketing and customer experience technologies to link strategies to enabling capabilities e.g. CRM, CDP, CXMs
• - Ambitious self-starter comfortable with ambiguity and complexity
• - Strong detail orientation and proven ability to manage multiple workstreams and deliverables with precision
• - Excellent communication, collaboration and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions
• - Technically savvy, analytical thinker with deep intellectual curiosity
• - Demonstrable commitment to learning and experimentation with emerging technologies like GenAI and agentic. Experience leveraging GenAI and agentic in consulting and brand work is strongly desired.

Preferred

• Master’s degree desirable
• In-house client/industry experience a plus
• Experience leveraging GenAI and agentic in consulting and brand work is strongly desired