Responsibilities

• Serve as the lead architect of Betances’ visual and public messaging strategies.
• Maintain a consistent and compelling brand presence across all platforms and materials.
• Provide the Director of Outreach and Marketing and her team with a master calendar of all scheduled events, campaigns, promotional moments, and creative deadlines to ensure preparedness and collaboration.
• Offer strategic direction and creative oversight for all design, PR, and media engagement efforts.
• Design and oversee the creation of materials including brochures, flyers, signage, program books, infographics, reports, and branded merchandise.
• Establish and enforce brand guidelines for internal and external communications.
• Manage creative requests from across departments, ensuring alignment with brand standards and deadlines.
• Lead content strategy and execution for all social media platforms (Instagram, Facebook, LinkedIn, Twitter/X, YouTube).
• Develop monthly content calendars aligned with organizational priorities and national observances.
• Track engagement and campaign performance using analytics to optimize strategy.

Requirements

• Bachelor’s degree in communications, Marketing, Digital Media, or related field; Master’s preferred.
• Minimum 5 years of experience in marketing, public relations, or creative strategy, including within an FQHC, health center, or mission-driven nonprofit setting.
• Advanced proficiency in Adobe Creative Suite, Canva, photography, video editing, and content scheduling platforms.
• Strong interpersonal and public speaking skills; confident conducting interviews and engaging high-profile stakeholders.
• Excellent writing and storytelling skills with experience producing executive communications and media-facing content.
• Demonstrated leadership, initiative, and ability to manage projects independently and collaboratively.

Preferred

• Master’s preferred
• Bilingual English/Spanish preferred