Marketing Strategist

Red Bank, NJ (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own the core messaging and channel voice that moves arts audiences from awareness to ticket buying across email, website, social, paid media, and press.

  • Voice stewardship: shape the organization’s communications across channels to maximize engagement and conversions.
  • Audience journey ownership: design and execute strategies that drive awareness, consideration, and ticket revenue.
  • Campaign execution and content: build email programs with segmentation, manage website content and landing pages, and craft marketing and press materials.

Job Description

Responsibilities

  • Serve as a key steward of the organization's voice across marketing and communications channels
  • Lead messaging strategy across email, website, social media, paid advertising, and press initiatives
  • Shape audience journeys and communication strategies that drive engagement, conversion, and ticket revenue
  • Build and deploy email marketing campaigns, including segmentation and targeting strategies
  • Manage website content, campaign landing pages, and audience-facing digital experiences
  • Write marketing copy, patron communications, press releases, and media materials
  • Define social media strategy in partnership with the Content Producer
  • Collaborate with the Assistant Director of Marketing to support integrated marketing campaigns and institutional initiatives

Preferred

  • Experience working in arts, culture, theater, or live entertainment
  • Experience managing paid media campaigns, particularly paid social advertising
  • Understanding of SEO best practices and website analytics tools
  • Experience working in WordPress or similar content management systems
  • Experience writing press materials and working with media outlets
  • Familiarity with audience development, ticketing, or subscription-based marketing

Benefits

  • Benefits package includes medical, dental and vision insurance, flexible spending accounts, generous paid time off, an employee assistance program, local business discounts, and a 403 (b) retirement plan.

Marketing Strategist

Two River Theater Company · Red Bank, NJ · Hybrid