Marketing Strategist and Manager

Responsibilities

• Build and lead our marketing strategy across social, email, web, webinars, and paid channels, with clear goals for new patient growth and retention
• Grow our social media presence organically, with a focus on real engagement and turning followers into patients
• Plan and manage paid advertising on Meta, Google, and emerging AI platforms like ChatGPT and Claude, working directly with our ad-buying team on campaigns, targeting, and creative
• Improve how Spruce shows up in Google search and in AI-generated answers (ChatGPT, Google AI Overviews, and similar), through SEO, content, and reviews
• Set and track the numbers that matter: cost per lead, cost per new patient, conversion rates, return on ad spend, email performance, webinar attendance and conversion, and patient retention
• Read the data, spot what's working and what isn't, and pivot quickly, shifting budget, messaging, or creative when the numbers call for it
• Run A/B tests on ads, landing pages, emails, and webinar funnels to keep improving results
• Track referrals and campaign sources so we always know where new patients come from
• Report results and recommendations to leadership on a regular schedule
• Plan, shoot, and edit professional photography and video featuring our staff and patients

Requirements

• Proven experience in marketing strategy and content creation, with a portfolio and real results to show it (numbers, not just pretty posts)
• Hands-on experience with analytics and ad platforms, such as Google Analytics, Meta Ads Manager, and Google Ads
• Strong skills in Figma, Canva, Adobe, web design, GoHighLevel, and evergreen webinar platforms
• Experience using Claude or other AI tools to work faster and smarter
• Photography, videography, and editing skills
• Experience with email funnels, automated flows, and social media growth
• An understanding of SEO and how people now find businesses through AI search
• Knowledge of advertising rules for medical and aesthetic businesses, including patient privacy, photo consent, and platform health-ad policies
• Strong organization and a track record of meeting deadlines consistently
• A real willingness to learn skincare and microneedling inside and out. You have to know it to market it correctly.

Benefits

• Relocation assistance