Responsibilities

• Develop and own comprehensive marketing strategies aligned with client goals
• Lead client meetings and confidently guide strategic direction and decisions
• Create targeted campaigns to attract and retain customers across multiple channels
• Define what success looks like for each campaign and identify how performance will be measured
• Analyze campaign performance and use insights to adjust strategy and improve results
• Develop, manage, and adjust marketing budgets based on performance and goals
• Oversee execution of campaigns and ensure alignment with strategy
• Drive accountability across internal teams to ensure deadlines and deliverables are met
• Identify opportunities for growth, revenue, and improved performance
• Collaborate with leadership and sales to align messaging and business goals

Requirements

• Strong written and verbal communication skills
• Proven experience developing and leading marketing strategies across multiple clients or campaigns
• Experience owning results and making strategic decisions, not just executing tasks
• Strong understanding of marketing strategy, campaigns, and performance analysis
• Experience with web analytics tools and data-informed decision making
• Ability to identify key performance indicators and measure success across campaigns
• Experience creating, managing, and optimizing marketing budgets across campaigns
• Ability to allocate budget across channels and adjust strategy based on performance and ROI
• Creative, innovative, and idea-driven mindset
• Strong ability to think conceptually and connect ideas to execution

Benefits

• As a Lemon Seed employee, you will be eligible for the following benefits:
• Paid Leave
• Paid time off
• 10 paid holidays
• Paid birthday holiday
• Paid parental leave for eligible employees
• Health & Wellness
• Medical coverage with Lemon Seed paying 75% of the employee premium
• Dental and vision coverage
• Preventative health, wellness, vision, and dental services of up to $5,000 annually