Responsibilities

• The Marketing Strategist, Events develops and executes integrated event marketing and promotional strategies that drive brand awareness, customer engagement, lead generation, and business growth.
• This role leads the planning, promotion, execution, and measurement of events while partnering with cross-functional teams to deliver exceptional customer experiences and measurable business results.
• This position is based in Neenah, WI and requires a minimum of three days per week in the office. Travel up to 20% nationwide is required for trade shows, conferences, customer events, and other marketing activities.
• Develop and execute event marketing strategies that support business objectives and lead generation goals.
• Plan, coordinate, and manage multiple events, including trade shows, conferences, customer events, and event promotion campaigns.
• Create event marketing plans, audience targeting strategies, promotional communications, and attendee engagement initiatives.
• Collaborate with Sales, Brand, PR, Product Management, and other stakeholders to ensure successful event execution.
• Manage event budgets, schedules, vendors, and logistics.
• Analyze event performance, attendee engagement, lead generation, and ROI to optimize future programs.
• Maintain event and promotional information within CRM and related systems.

Requirements

• 3+ years of experience in B2B event marketing, field marketing, trade show marketing, corporate events, or a related marketing discipline.
• Experience planning and executing multiple concurrent events and promotional campaigns.
• Experience with CRM platforms, digital analytics, and content management systems preferred.
• Bachelor's Degree in a Marketing-related field.
• In lieu of degree, may consider a combination of education and related work experience.
• Strong project management and organizational skills.
• Ability to manage multiple priorities and deadlines simultaneously.
• Strong analytical skills with experience measuring event effectiveness and ROI.
• Excellent written, verbal, presentation, and public speaking skills.
• Strong collaboration and stakeholder management skills.