Responsibilities

• Brand, PR & Thought Leadership:
• Help shape and execute Matter’s brand and positioning in the market.
• Partner with Matter leadership to support thought leadership, earned media, speaking opportunities, and awards programs.
• Translate Matter’s points of view into compelling narratives, storylines, and content that reinforce credibility and authority.
• Ensure consistent messaging and voice across PR, marketing, and owned channels.
• Integrated Marketing & Campaign Strategy:
• Develop integrated marketing plans that support agency growth, new offerings, and priority offerings.
• Write and present marketing strategies that combine PR, content, social, paid media, and email to drive awareness and demand.

• Recommend and manage appropriate channels to achieve marketing objectives across the full funnel.
• Collaborate across departments to source insights, expertise, and inputs for campaigns.
• Content, Social & Demand Support:
• Lead Matter’s content strategy, including blogs, newsletters, case studies, campaign assets, and web content.
• Oversee organic and paid social media efforts, with an emphasis on LinkedIn.
• Support lead generation initiatives through content offers, email campaigns, and paid programs in partnership with business development.
• Manage and optimize marketing campaigns using HubSpot and related tools.

• Analytics & Performance:
• Track and report on the effectiveness of marketing and PR programs, including engagement, leads, and pipeline contribution.
• Monitor competitive activity and market trends to inform strategy.
• Use performance data and insights to continuously refine campaigns and priorities.
• Manage budgets and evaluate ROI for areas of oversight.