Marketing Strategist - Acquisition or ECM

Marion County, IN (Hybrid)

$80K/yr – $144K/yrMid Level5+ years expInternship

Posted 3 months ago

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Job Summary

Drive program strategy and cross-functional campaign execution for a marketing team in a regulated financial services context.

  • Own and coordinate campaign strategy execution and performance tracking across multiple programs.
  • Strong prioritization and cross-team coordination to meet regulatory and timeline requirements.
  • Compliance-minded with oversight of marketing materials and governance practices.

Job Description

Responsibilities

  • The Strategist oversees the management of program strategy brief execution, participates in stakeholder meetings and coordinates campaign analysis. Maintains the team's marketing calendar and results tracker as needed. Strong task prioritization and coordination skills needed.
  • Leads the execution of campaign strategies, partnering with cross-disciplinary teams. Ensures campaigns are timely and flawless, adhering to legal and regulatory standards. Reviews marketing collateral manages program timelines, and coordinates across matrix organization. Prioritizes tasks and manages multiple campaigns simultaneously.
  • Provides cost and revenue information to ensure alignment on marketing investment decisions. Works to ensure campaigns fulfill strategic objectives and drive profitable use of marketing funds.
  • Assists with development of campaign performance reporting and continuous monitoring. Compiles and contribute to marketing campaign hindsight analyses and insights to prepare for results sharing across internal and external stakeholders.
  • Key contributor in developing monthly, quarterly, and annual marketing plans for specific verticals/products. Identifies optimization opportunities for programs to maximize performance and achieve KPIs. Supports Manager in addressing campaign needs and strategic initiatives. Identifies new program ideas, manages marketing programs, coordinates meetings and reports on results.
  • Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni-channel marketing materials. Assist with teams’ implementation of necessary legal, compliance and other required regulatory practices and/or documentation to mitigate execution errors and mitigate regulatory concerns.

Requirements

  • High School Diploma or GED.
  • 5+ years of experience in Marketing, Finance, Project Management, Advertising, Communication, Business Management, or related fields.

Preferred

  • Bachelor’s Degree in Marketing, Finance, or related field of study or equivalent, relevant work experience
  • Experience in building marketing plans and strategies for credit cards/payments
  • Experience in financial services marketing
  • Proven track record of managing successful marketing campaigns, including strong project management skills and the ability to coordinate, prioritize, communicate and drive execution across cross functional, matrixed teams
  • Proficient using Microsoft Excel, including formulas, filtering, pivot tables, and lookup functions to analyze large datasets and support marketing strategy and decision making

Benefits

  • Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.
  • New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).
  • Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.
  • Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
  • All associates receive 11 paid holidays.
  • Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off.
  • Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year.
  • Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
  • Hired associates will be able to elect the purchase company stock during offering periods in June and December.
  • You will be eligible for an annual incentive bonus based on individual and company performance.
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Bread

Bread Payments is now Bread Financial. Follow us at @Bread Financial & learn more at www.breadfinancial.com

New York, Iowa, USA
465 employees (12 in marketing)

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$784.8K
Traffic Source Mix
Search
24.8%
Direct
66.7%
Referral
6.5%
Social
0.6%
Paid
1.2%

Headcount Trend

Current headcount: ~470

Marketing Team

Marketing Team Size
9 (2% of company)
Median Career Experience
12.5 years
Median Tenure
4.9 years