Marketing Strategist

Chicago, IL (Hybrid)

$80K/yr – $95K/yrMid Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own integrated marketing strategy and campaign leadership across website development, digital marketing, branding, PR, and direct mail to meet client KPIs, while driving discovery, data-driven optimization, and cross-team collaboration.

  • Integrated Campaign Leadership: Design and steer multi-channel campaigns that align creative, channels, and client goals.
  • Discovery and Collaboration: Lead client discovery, maintain industry knowledge, and coordinate with divisional leaders for strategic initiatives.
  • Analytics and Quality: Turn data into actionable optimizations for engagement, impressions, and conversions, and provide rigorous critique of deliverables to ensure brand consistency.

Job Description

Own integrated marketing strategy and campaign leadership across website development, digital marketing, branding, PR, and direct mail to meet client KPIs, while driving discovery, data-driven optimization, and cross-team collaboration.

  • Strategize and define tailored campaigns to accomplish client KPIs by leveraging the expertise of all agency divisions, including website development, digital marketing, branding, public relations and direct mail/print
  • Facilitate comprehensive discovery on new clients and industries, while also consistently updating and maintaining a knowledge base on client industries to proactively identify and capitalize on new opportunities
  • Organize and facilitate collaborative brainstorming sessions with divisional leaders, internal teams and clients to foster strategic discussions and conceptualize creative integrated marketing campaigns
  • Analyze data reports and provide actionable recommendations to boost client engagement, increase impressions, enhance brand awareness, establish thought leadership and drive conversions
  • Review, edit and offer constructive feedback on diverse client deliverables, such as short and long-form content pieces, website sitemaps, website designs, keyword plans, video storyboards, ad campaigns, public relations pitches and other materials, to ensure high-quality work and maintain brand consistency
  • Maintain a deep understanding of industry trends, emerging technologies, and best practices in digital marketing in order to provide thought leadership and drive innovation
  • Lead client meetings and provide marketing and business consultation to drive initiatives, support decision making and provide strategic focus
  • Contribute to the growth of the agency by actively participating in business development efforts, which involve upselling and cross-selling to existing clients
  • Provide support with team recruitment and oversee the training of new Marketing Strategists
  • Requirements
  • 3+ years’ experience working as a Marketing Strategist, Marketing Director, CMO or equivalent role
  • Understanding of general agency processes and operations
  • Bachelor’s degree in mass communications, marketing or related field
  • Proven track record of developing and executing successful integrated marketing campaigns
  • Advanced knowledge of marketing principles and brand management, including an understanding of account based marketing, website development, social media, email marketing, public relations, search engine marketing and content marketing
  • Exceptional writing, editing and proofreading skills
  • Excellent communication and presentation skills, with the ability to lead client meetings effectively
  • Comfortability using AI tools for streamlining tasks, research and writing
  • A strong sense of accountability and a proactive mindset
  • Ability to identify problems and solve them quickly and efficiently
  • Upbeat, team-oriented attitude toward team members and clients with a desire to work in a collaborative and inclusive team environment
  • Candidates must be located within the Chicago area and will be required to work from both the Chicago and St. Louis offices and attend in-person meetings periodically based on client and team needs.
  • Benefits
  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Vision insurance
1905 New Media logo

1905 New Media

As technology has continued to evolve and influence the way we communicate with each other, it has become exceedingly more important to surround oneself with industry experts to help create your go-to-market strategy as well as shape and broadcast your brand message. That is why we’ve joined forces to expand our marketing services to meet the needs of our clients as they do business is the new media world in which we live, play, and work.One mission. Multiple disciplines. Focused on your success.

Founded in 1905
St Louis, Missouri, USA
31 employees (17 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
21.3%
Direct
59.6%
Referral
5%
Social
12.9%
Paid
1.1%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
13 (42% of company)
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1