Marketing Specilist

Greenville, SC (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive marketing campaigns that align with strategic goals, delivering customer-centric, data-driven insights across social, email, and web channels.

  • Own campaign planning and execution.
  • Must-have: strong foundation in marketing principles and consumer behavior.
  • Standout: ability to generate innovative concepts and analyze campaign metrics.

Job Description

Responsibilities
  • As a Marketing Specialist at RTO National, your daily responsibilities will encompass executing marketing campaigns that align with our strategic goals.
  • You will analyze market trends and customer data, providing insights that inform our strategies.
  • Collaboration with cross-functional teams will be essential, as you work to develop compelling content for various platforms, including social media, email, and web.
  • You will also monitor campaign performance, utilizing analytics to refine approaches and maximize effectiveness.
  • Regularly interacting with clients will ensure a customer-centric focus in all initiatives.
  • Additionally, you will participate in brainstorming sessions to foster creativity and innovative solutions to challenges.
  • Ultimately, your role will be pivotal in maintaining our commitment to excellence and accountability in all marketing endeavors
Requirements
  • strong foundation in marketing principles
  • keen understanding of consumer behavior
  • Excellent communication skills
  • Creativity is paramount; you should be able to generate innovative concepts that resonate with our target audience
  • Analytical skills; interpreting market data and campaign metrics to drive strategic decisions
  • Solution-oriented mindset
  • Strong organizational skills
  • Commitment to excellence and integrity
Preferred
    RTO National logo

    RTO National

    3.5 Glassdoor

    Based in Greenville, SC, Phil Falls founded RTO National's parent company, BetterBuilt Storage, in 2003. BetterBuilt Storage manufactured storage sheds in South Carolina which were retailed at more than 60 locations, primarily in the Southeast. In 2008, RTO National was formed to operate as the financial services division of BetterBuilt Storage and has grown to become the industry-leading provider of consumer Lease Purchase and Finance contracts to the backyard products industry. Now expanding into select markets with payment options for HVAC systems and generators, we continue to grow alongside our dealer network. RTO National is backed by an experienced direct sales force working with independent dealers. Additional information about RTO National may be found online at www.rtonational.com.

    Founded in 2003
    Greenville, South Carolina, USA
    174 employees (5 in marketing)
    66% recommend to a friend
    77% CEO approval

    Traffic Signals

    Monthly Visitors
    28.6K
    Traffic Source Mix
    Search
    25.8%
    Direct
    67.7%
    Referral
    4.3%
    Social
    0.7%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~177

    Marketing Team

    Marketing Team Size
    5 (3% of company)
    Median Career Experience
    12 years
    Median Tenure
    5.9 years