Responsibilities

• Help plan and execute integrated marketing campaigns, manage digital marketing initiatives, and support go-to-market strategies for new and existing products and services.
• Developing marketing content and sales enablement materials.
• Coordinate customer engagement events such as trainings and tradeshows, managing customer communications and digital channels, and monitoring campaign performance through analytics and reporting.
• Support marketing planning and budget management while identifying opportunities to optimize program effectiveness and marketing ROI.

Requirements

• Bachelor’s degree or equivalent experience in marketing, communications and/or journalism.
• 3 yrs of experience in marketing, digital marketing, social media, and lead generation.
• Strong project management experience working with internal teams and external agencies
• Strong business acumen with ability to track expenses, balance a budget and meet deadlines.
• Excellent written and verbal communication skills.
• Able to travel up to 10%.
• Demonstrated understanding of digital marketing disciplines including creative development, platforms, media, analytics, and performance measurement including but not limited to:
• Microsoft Office Suite (Word, Excel, PowerPoint)

Preferred

• Adobe Creative Suite (Premiere Pro, Photoshop, InDesign) and Canva
• Google Ads, SEMrush, Power BISalesforce CRM
• Social media platforms and management tools (LinkedIn, Facebook, Instagram, YouTube, Hootsuite)