Responsibilities

• With oversight from the Director, develops and executes a strategic, data-driven marketing roadmap to build national brand awareness, increase enrollment, and grow corporate partnerships; regularly reviews and updates marketing initiatives to ensure consistent lead generation and sustained revenue growth
• Plans, produces, and manages digital content across channels (email, paid ads, social media, video, digital billboards, etc.), overseeing copywriting, design, layout, quality assurance, and approval workflows; specific tasks include managing the digital badging program, updating marketing collateral (presentations, templates, proposals, branding, social media) regularly, and supporting authorized partnerships programs
• Executes and optimizes performance-driven campaigns across PPC, SEO, and paid media channels using platforms such as Google Ads and AdRoll; provides detailed reporting and ROI analysis to deliver insights, maximize engagement, and drive strong returns
• Proactively manages and updates content on our registration system and website to ensure a seamless customer experience; supports the full enrollment journey, and maintains alignment with broader marketing/sales goals and campaign strategies
• Continuously evaluates and iterates digital campaign strategies to ensure high engagement and conversion rates across B2B and B2C segments
• Assists with day-to-day operational functions within the Workforce Center
• Performs other duties as assigned

Requirements

• Bachelor’s degree
• Two or more years of experience in communications, marketing or technology
• Experienced in Salesforce and LinkedIn; committed to continuous learning and growth
• Proficient in Canva and Adobe Creative Cloud
• Knowledge of SEM, SEO, Google Analytics, social media best practices, B2B and B2C marketing strategy and account based marketing strategies
• Skilled in analyzing marketing data to drive ROI and performance outcomes
• Strong organizational, project management, and multitasking skills
• Clear, professional communicator with internal and external audiences