Marketing Specialist

Responsibilities

• Monitor market trends, customer needs, and competitive activity to provide actionable market intelligence and identify growth opportunities within key industrial and energy sectors.
• Support the development of strategic market positioning and value propositions that clearly communicate Electric Machinery’s technical strengths, capabilities, and services.
• Collaborate closely with Sales to support target account strategies and market development initiatives.
• Track and report on marketing activities, providing analytics, insights, and recommendations to improve effectiveness and ROI.
• Coordinate with internal teams, agencies, and external partners to execute marketing initiatives effectively.
• Support product and portfolio marketing initiatives by translating complex technical features into clear customer benefits and positioning messages
• Develop and maintain value propositions aligned with market and customer needs
• Create, organize, and maintain technical documentation, ensuring consistency in formatting, clarity, and visual quality
• Develop customer-focused content such as case studies, project references, application examples, and success stories
• Support Sales by developing and maintaining marketing and sales enablement materials, including presentations, brochures, sales sheets, technical visuals, case studies, and proposal-ready graphics

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent professional experience will be considered
• 2–5 years of experience in B2B marketing, sales enablement, or commercial support roles
• Experience supporting industrial, technical, or engineering-driven businesses preferred
• Experience working closely with sales teams and supporting customer-facing initiatives
• Strong understanding of marketing fundamentals, including market research, positioning, content development, and campaign support
• Ability to translate technical concepts into clear, compelling customer-facing messaging
• Experience creating presentations, marketing collateral, and digital content
• Familiarity with digital marketing tools and platforms, including LinkedIn and website content management
• Strong written and verbal communication skills
• Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously

Preferred

• Experience supporting industrial, technical, or engineering-driven businesses preferred.