Marketing Specialist - Web & Creative Content

Bradenton, FL (Unknown)

Salary Not AvailableMid Level4+ years exp

Posted 8 days ago

Job Summary

Owns the website content lifecycle from publishing to asset management, supporting photography, graphics, and creative operations across campaigns and initiatives.

  • Manages content updates, page creation, and QA across marketing initiatives.
  • Coordinates with stakeholders to ensure accessibility, brand compliance, and SEO alignment.

Job Description

Responsibilities

  • Website Administration & Content Management
  • Publishes content to the organization's website and landing pages in support of marketing initiatives, campaigns, fundraising, retail promotions, mission services, and organizational priorities.
  • Develops and updates landing pages, blog pages, and other website content under the direction of the Creative Services Manager.
  • Assists with website maintenance, quality assurance, content updates, and ongoing improvements.
  • Coordinates with internal stakeholders to ensure website content remains accurate, meets accessibility standards, and is aligned with organizational needs.
  • Supports search engine optimization (SEO) best practices through content formatting, metadata management, and website publishing standards.
  • Photography & Visual Content
  • Supports photography efforts for marketing campaigns, storytelling, community events, mission programs, retail operations, and internal communications.
  • Plans, captures, edits, and organizes photography assets for web, social media, presentations, email campaigns, digital signage, and other marketing channels.
  • Maintains photo archives with proper naming conventions, metadata, and accessibility for future use.

Requirements

  • Associates or Bachelor's degree in Marketing, Digital Media, Communications, Graphic Design, Photography, or a related field; or equivalent experience.
  • 2–4 years of experience in website content management, digital marketing, photography, or a related field.
  • Proficiency with WordPress.
  • Experience with photography and photo editing software (Adobe Lightroom, Photoshop).
  • Working knowledge of SEO best practices and analytics tools (Google Analytics, Search Console).
  • Basic proficiency in graphic design tools (Adobe CC, Canva).
  • Familiarity with accessibility standards is a plus.
  • Strong attention to detail, organization, and project management skills.
  • Ability to manage multiple priorities and deadlines while maintaining a high standard of quality.

Preferred

  • Nonprofit experience preferred.
  • Experience with video editing is a plus.

Goodwill Industries Manasota, Inc.

GOODWILL INDUSTRIES-MANASOTA, INC. is a company based out of 2705 51ST AVENUE EAST, BRADENTON, Florida, United States.

Bradenton, Florida, USA
16 employees

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~16

Marketing Specialist - Web & Creative Content

Goodwill Industries Manasota, Inc. · Bradenton, FL · Unknown