Marketing Specialist

Responsibilities

• Owned & Earned Channel Management
• - Help manage Vector's external website, ensuring content is current, on-brand, and optimized for search and engagement.
• - Manage social media channels (LinkedIn, Instagram, etc.), developing a consistent cadence of content that builds brand awareness and audience engagement.
• - Plan, write, and distribute email newsletters to external audiences, capturing brand voice, maintaining list hygiene and tracking performance metrics.
• - Develop and distribute press releases, media alerts, articles in coordination with company spokespeople and outside PR/media partners.
• - Curate and distribute content via internal channels to keep the organization informed and aligned.
• Digital Marketing & SEO/AEO
• - Develop and execute SEO/AEO strategies to improve organic visibility across Vector's digital channels.
• - Monitor digital performance using available analytics tools and report on key metrics, identifying opportunities for continuous improvement.
• Marketing Narrative & Sales Enablement

Requirements

• 3-5+ years of experience in a marketing, content, or communications role, ideally within the advertising, media, or marketing industries with a focus on B2B.
• Proven ability to develop marketing narratives and materials that resonate with business audiences and support sales efforts.
• Strong written and verbal communication skills, with experience creating content across a variety of formats and channels.
• Hands-on experience managing digital marketing channels including social media, email marketing, and content strategy.
• Familiarity with AEO (Answer Engine Optimization) and emerging best practices for AI-driven search visibility.
• Experience working with external vendors, agencies, and partners to execute marketing programs.
• A design-oriented sensibility for creating visually engaging content and collateral that reflects the Vector brand.
• Comfort working cross-functionally with internal teams including Sales, Operations, Experiential, and Leadership to align marketing with business goals.
• Experience coordinating or supporting presence at industry events, partner activations, and internal company events.
• Proficiency in tools such as Google Workspace, social media management platforms, email marketing tools (e.g., Mailchimp, HubSpot), and CMS platforms.

Benefits

• Company Benefits include Medical, Dental, and Vision insurance, Health Savings Account (HSA), Flexible Spending Accounts (FSA), 401(k) Retirement Plan, Paid Time Off Policies, Company-Established Paid Holidays, Basic Life and AD&D Insurance, Short-Term and Long-Term Disability, and Qualified Transportation Program (QTP).