Marketing Specialist

Orem, UT (On-site)

$47K/yr – $55K/yrMid Level1+ years expFull time

Posted 2 days ago

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Job Summary

Own and coordinate multi-channel marketing campaigns for the Career & Internship Center, ensuring on-brand messaging, event alignment, and data-driven improvements; collaborate with Employer Relations to attract employer participation and drive student engagement.

  • Manages content calendars and brand-aligned messaging across digital platforms
  • Partners with Employer Relations to attract employer participation in events
  • Tracks campaign performance to guide data-informed improvements

Job Description

Responsibilities

  • This position collaborates on the development and execution of internal and external multi-channel marketing campaigns to promote the Career & Internship Center's programs, events, and resources. It is a member of the Events & Marketing Committee, overseeing messaging, timelines, content creation, and outreach strategies to boost student engagement. Must be in communication and alignment with centralized UVU Marcom.
  • The role manages content calendars and delivers brand-aligned messaging across digital platforms, including social media, email, and the Center's website. It tracks and analyzes campaign performance to guide data-informed improvements and ensures consistent tone, visuals, and messaging across all communications. The position also partners with the Employer Relations team to create marketing content that attracts employer participation in student-facing events and supports employer outreach efforts with professional, brand-consistent materials.
  • The role ensures that marketing efforts are seamlessly integrated with event timelines and effectively targeted to appropriate student and external audiences. It develops and deploys promotional materials such as flyers, digital signage, and social media content to elevate visibility and increase participation in events.
  • This position assists with the preparation and execution of Center events, including the organizing of promotional events and traditional or digital campaigns, and attends them to facilitate their successful completion. Assists in Jumpstart Orientation presentations, tabling, and resource fairs.

Requirements

  • Graduation from an accredited institution with a bachelor's degree, plus one year of marketing/design experience; OR a combination of relevant education and experience totaling five years.
Utah Valley University logo

Utah Valley University

Utah Valley University (UVU) is an integrated university and community college that educates every student for success in work and life through excellence in engaged teaching, services, and scholarship. Home to approximately 41,000 students, UVU is the largest public university in Utah and offers certificates through master’s degrees. Learn more at uvu.edu/aboutCommunity Guidelineshttps://www.uvu.edu/marketing/services/social-media/

Founded in 1941
Orem, Utah, USA
6.3K employees (422 in marketing)

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$146.1K
Traffic Source Mix
Search
42.2%
Direct
46.1%
Referral
7.3%
Social
2.1%
Paid
2.3%

Headcount Trend

Current headcount: ~6.3K

Marketing Team

Marketing Team Size
281 (4% of company)
Median Career Experience
8 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Grant, 4 years ago

Funding History

  • Nov 2021
    Grant

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